18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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i. VISTAPRINT is Applicant’s most recognized brand, next to its VISTA brand, having international exposure, and holding interests in printing and other services worldwide. The proposed gTLD aims at consolidating the reputation of the Applicant’s brand;
ii. From the Applicant’s perspective, .VISTAPRINT will bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .VISTAPRINT top-level domain will be unambiguous as regards the identity of the Registry Operator, the source of the content and services offered under the .VISTAPRINT and⁄or the affiliation between the Registry Operator and the TLD;
iii. As mentioned in the vision ⁄ mission statement before, some of the key reasons why Applicant is applying for .VISTAPRINT are:
1. Marketing and branding: reflect the Applicant’s key brand VISTAPRINT at the top-level of the DNS’ hierarchy,
2. Safety and security, given the fact that the TLD and most if not all of the domain names registered therein will be completely or at least partially under the control of the Registry Operator;
3. Affiliation between the core VISTAPRINT brand and the various product brands registered and⁄or used by the Applicant and⁄or its subsidiaries in their day-to-day business;
iv. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .VISTAPRINT top-level domain include but are not limited to:
1. Reservation of domain names in the name of the Applicant. These names include:
a) descriptive names, referring to the actual day-to-day business activities of the Applicant and⁄or its subsidiaries;
b) descriptive names, referring to the internal departments of the Applicant;
c) descriptive names, referring to the subsidiaries of the Applicant;
d) product and service brands promoted by the Applicant and⁄or its subsidiaries now and in the future;
2. Launch of the TLD:
a) Sunrise: allow physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names that are identical to their trademarks;
b) General availability: other available domain names may be registered by physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to choose the domain names in accordance with the applicable terms and conditions.
c) Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Applicant for the TLD (Vistaprint Limited). In any case, the Applicant reserves the right to impose additional and other restrictions from time to time at its sole discretion;
Information We Collect
We collect a variety of information from our customers and visitors to the Website. As described below, some information is automatically collected when you visit our Website or purchase something, and some you provide to us when registering or filling out a form, buying a product or service or communicating with us. We may also acquire information from third parties.
Information You Provide Us: If you provide us with Personal Information by filling out a form, registering for an account, making a purchase or contacting us, we collect that Personal Information. For example, if you register on our Website, we collect your name, e-mail address and password. If you place an order with us, we collect the Personal Information that you provide to us such as your shipping, billing, and payment information. You may also have the option to store credit card or other payment information to make it easier to purchase products or service from the Website in the future. If you design and personalize a product, such as a business card, we collect the Personal Information you use to customize the product, such as the name of your business or your professional title. If you contact our customer services agents, you may also provide us with Personal Information that we collect.
From time-to-time, Vistaprint may give you the opportunity to participate in sweepstakes, contests or surveys on our Website. If you participate, we will collect certain Personal Information from you. Participation in these sweepstakes, surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose the requested information.
Information about Your Transactions with Us: When you purchase a product or service, we collect all of your order information, such as the type of product you purchased and the costs of each product.
Reviews and Public Forums: We may provide you with the opportunity to review our products or participate in public forums associated with the Website. Any reviews, posts or comments will be public so you should use care before posting information about yourself online.
Additional Information We Collect: From time to time, we may acquire additional information about our customers from third parties, such as the U.S. Postal Service. We may incorporate this additional information with the existing information we collect about our customers.
Where we Process and Store Data: Vistaprint processes and stores data in Devonshire, Bermuda and in other locations for back-up and recovery purposes or to enable us to offer you certain services. Depending on where you are located, Bermuda and the other jurisdictions where we store data may not have data protection laws that provide an equivalent level of protection to the laws in your home country or jurisdiction. By using the Website and providing us with your Personal Information, you are consenting to the transfer and processing of your Personal Information in jurisdictions outside of your home country or jurisdiction.
Cookies and Similar Files
Our Website uses “cookies” and files that are similar to cookies. Cookies are alphanumeric identifiers created by your browser at our request and stored on your computer. When the cookie is stored on your computer, Vistaprint assigns you a unique customer code. When you return to our Website, we read the cookie to identify you as one of our customers and help recall orders or preferences you have selected. The cookie also enables us to recall your past activities, post your account data, and tailor site elements and special offers to you. No Personal Information about you is stored on the cookie.
Most Web browsers accept cookies by default, but allow users to reject cookies by changing the browser preferences. If you have set up your browser to reject cookies or if you delete your cookies, some aspects of our Website, including our Shopping Cart, will not work properly.
If you have Adobe’s Macromedia Flash installed on your computer, we will also use a file called a Flash Object to store a unique customer code on your computer. Unless deactivated by you, the Flash Object provides us with a backup method for recognizing you and tailoring your experience on our Website in the event that we are unable to identify your cookies. Flash Objects are stored separately from cookies and not all browsers delete Flash Objects when you delete cookies. You can learn more about Flash Objects and how to disable them by going to the this page on the Adobe website: http:⁄⁄kb2.adobe.com⁄cps⁄526⁄52697ee8.html.
If you receive emails from Vistaprint, we may use Web Beacons and similar technologies allow us to track whether you have opened the message and whether you have clicked on links contained in the message.
We use third-party advertising companies to serve advertisements on our behalf. These companies may use a cookie or an action tag, also known as a Web Beacon or a 1 pixel .gif file, to tailor the advertisements you see on this Website and other sites, to track your response to their advertisement and to measure the effectiveness of their advertising or to award incentives or points to their members who respond to their advertisements. We also provide these companies with Personal Information to help them serve more relevant advertisements for our and other companies’ products. The cookies, action tags or similar files do not contain any Personal Information.
You can learn more about targeted advertising, its benefits and your choices by going to http:⁄⁄www.aboutads.info⁄consumers⁄. The targeted advertising companies we work with are members of the Network Advertising Initiative. The NAI allows you to limit targeted advertising from its members by using an opt-out tool available on the NAI website at http:⁄⁄www.networkadvertising.org⁄consumer⁄opt_out.asp.
Use and Disclosure of Information
We use the information that we collect about you to maintain, improve, and administer our Website, operate our business, provide products and services that you request, administer your account, inform you about products and services that might be of interest to you, and personalize your online experience.
Business Operations: In order to carry out certain business functions, such as order fulfillment, payment processing, e-mail delivery, or marketing, we sometimes hire other companies to perform services on our behalf. We may disclose Personal Information that we collect about you to these companies to enable them to perform these services.
Communicating with You: We use Personal Information to communicate with you about your order, remind you of orders you have pending and other transactional or administrative updates as well as to send you offers for products and services that may be of interest to you.
Third Party Offers: We partner with third parties to provide you with products or services that may be of interest to you. When we do so, we may share, rent or sell your name, mailing address, phone number and information about your use of the Website and the types of products you have purchased or are interested in. We do not share, rent or sell your email address without your explicit consent.
As describe in more detail in the “Your Choices” section below, you can review and update your marketing preferences in the My Account section of the Website.
Merger, Sale or Acquisition: In addition, it is possible that in the future another company may acquire Vistaprint or its assets or that Vistaprint may partner with or purchase another company to continue to do business as a combined entity. In the event that any such transaction occurs, it is possible that our customer information, including your Personal Information, may be transferred to the new business entity as one of Vistaprint’s assets. In such an event, we will update this policy to reflect any change in ownership or control of your Personal Information.
Links to Third Party Products and Services
While you are visiting or using the Website, you may be presented with an opportunity to purchase third party products or services. These products and services are offered and supplied by independent companies. If you click on one of the presented offers, you will be redirected to the site of the third party, and any information you provide in response to the offer will be will be governed by the privacy and other policies of that third party.
We offer you a variety of choices with respect to how we use and share your Personal Information.
Sharing Information with Others for Marketing Purposes: If you do not want Vistaprint to share your Personal Information with third parties for their own marketing purposes, you can update your preferences by going to the My Account section of the Website or by sending a written request to the address below. If you send a written request, please be sure to include your exact name, mailing address and telephone number(s) and a statement that you would like us not to share your Personal Information with other organizations that may have special offers, products or services that may be of interest to you. Even if you do opt-out of this sharing, we may still share Personal Information about you as required by law or to carry out certain business operations, as described above, or if you purchase a product or service from a third party or request additional information about such a product or service.
Communications from Vistaprint: If you do not want to receive email communications from Vistaprint about our own or third-party products and services that may be of interest to you, you can update your preferences in the My Account section of the Website. You can also click on the unsubscribe link at the bottom of one of our emails. We may still contact you via mail or phone, unless you request to be added to our Do-Not-Call list, and⁄or our Do-Not-Mail list by writing to the address below and indicating your preferences. Please be sure to provide your exact name, e-mail address, mailing address and telephone number(s) and the list or lists you would like to be included on (Do-Not-Call, and⁄or Do-Not-Mail). Even if you opt-out of email marketing or choose to be placed on one of these lists, we may still communicate with you using any of these methods regarding your use of our Website, your orders or your account, or for similar transactional or administrative reasons.
Deactivation of Your Account: You may also request deactivation of your Vistaprint account by contacting Customer Service at firstname.lastname@example.org or by writing to the address below and requesting account deactivation. Please note that your Personal Information may remain in our archived records after your account has been deactivated.
Updating Your Personal Information
If you wish to change your name, e-mail address, password, and⁄or communication preferences after you have registered, you can access your account in the My Account section of the Website. You may also request these changes by contacting Customer Service or calling Customer Service at 1.866.614.8002 or writing to the address below.
We maintain reasonable physical, electronic, and procedural safeguards designed to help us protect your nonpublic Personal Information against loss, misuse, disclosure and alteration. For example, we use Secure Socket Layer (SSL) technology to encrypt your credit card information when you purchase products through our Website.
When you establish an account at Vistaprint, you choose a password to help protect your account information. A password is only as strong as you make it: you should select a unique password and keep it safe. You may change your password as often as you wish by going to My Account section of the Website.
Special Notification for California Residents
Individual customers who reside in California and have provided their Personal Information to Vistaprint may request information about our disclosures of certain categories of Personal Information to third parties for their direct marketing purposes. Such requests must be submitted to us in writing at the address below.
This request may be made no more than once per calendar year. We reserve our right not to respond to requests submitted other than to the address specified below.
Vistaprint Address for Written Requests
Written request may be sent to the following address. When writing to us, please be sure to include your exact name, mailing address, telephone number and specific preferences or request.
Vistaprint Netherlands B.V.
c⁄o Vistaprint USA, Incorporated
95 Hayden Avenue
Lexington MA 02421
The Applicant is part of a multinational organization that has been established in 1995 and has been trading under the VISTAPRINT brand and domain name (vistaprint.com) ever since 1999. Since its establishment, it has developed an important reputation in printing and Internet services. Therefore, the Applicant has different ways in order to make existing and future clients, visitors and stakeholders aware of the use and possibly the (gradual) move from the group’s vistaprint.com domain name to the .VISTAPRINT TLD, including but not limited to:
1. Internet advertising campaigns;
2. having Internet traffic to its key domain names resolving into domain names registered in the .VISTAPRINT TLD;
3. email marketing campaigns; etc.
Similar gTLD applications: (1)
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