18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.موقعSuhub Electronic Establishmentafilias.infoView

Suhub Electronic Trading in this application is applying for the Arabic IDN string of .SITE only. This is not an application for .SITE (ASCII). The true IDN string will be referred to throughout this application as .SITE (Arabic IDN) for simplicity of review by ICANN.

Mission and purpose

.SITE (Arabic IDN) (.موقع)is intended to become one of the most common and easily accessible TLDs on the internet, especially targeted to Arabic speakers. It will vastly expand options for creating domains, and give new opportunities to those who have been unable to obtain a desired domain name in Arabic under existing TLDs.

As of 2010, there were 65.4 million Arabic-speaking Internet users, making it the 7th most common language in use on the Internet (Source: http:⁄⁄www.internetworldstats.com⁄stats7.htm). The interest and demand for new domains in Arabic is only expected to grow. The .SITE (Arabic IDN) TLD will help facilitate the expansion of those opportunities for Arabic-speaking Internet users.

While we expect exponential growth over time, we expect that awareness and early adoption will ramp up gradually. Therefore, we anticipate that we will have 53,352 domains under management (DUMs) after three years.

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gTLDFull Legal NameE-mail suffixzDetail