18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The primary goal for the .WEDDING top-level domain is to create a new, intuitive and memorable suffix for couples seeking to plan, share and memorialize their weddings. Secondarily the goal is to allow registrants who manufacture, sell or provide goods and services associated with weddings with an identifiable forum from which they can target prospective customers and sell their goods and services. The .WEDDING domain will also offer those interested in wedding products and services a more centralized, straight-forward source from which to learn about relevant goods and services.

Many people across the globe consider weddings to be the most significant event of their lives. We fully intend and are confident that the .WEDDING domain will increase competition among wedding product suppliers and services as well as drive down their costs. The .WEDDING domain will create an identifiable, readily available place on the Internet that future wedding participants can easily turn to when in need of wedding-related products and services, such as wedding design, photographers, videographers, florists, speakers, forums and more.

Similar gTLD applications: (0)