18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of the .VODKA top-level domain is to provide consumers of vodka an easy way to find and evaluate information about vodka, and in some cases to purchase it online (laws permitting). In turn, we expect that vodka manufacturers, wholesalers, and retailers will use the .VOKDA top-level domain to reach their consumers. Vodka is the most popular of all spirits consumed in the United States, accounting for 26.6% of all distilled spirits sold, and is the single most popular alcohol in Russia and other parts of Europe. Small-scale production of vodka by micro-distilleries is growing fast, and the .VODKA top-level domain will serve them as well as established manufacturers. We also expect those providing information about vodka to use the .VODKA gTLD.

Similar gTLD applications: (0)