18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The purpose of the .BOOK gTLD is to offer authors, publishers, and bookstores the opportunity to expand their audience and to help potential readers find their books or information about their books. With markets shifting from brick-and-mortar stores to e-commerce, authors are turning to Internet publishing and customers are looking for easier ways to connect with the authors of their favorite books. The .BOOK domain will bring more power and reach to individual authors while at the same time lowering initial barriers to self-publishing that have existed in the past. At the same time, smaller bookstores will be able to identify themselves to book buyers.

The .BOOK top-level domain will make books more discoverable to potential readers and serve as a medium for both established and private publishers to better connect and engage with readers.

Similar gTLD applications: (0)