18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The purpose of the .DDS top-level domain is to offer duly licensed dentists an exclusive opportunity to present themselves on the Internet in a uniquely distinctive and memorable manner. At present, no .DDS TLD exists. Dentists wanting to use a domain name to indicate their unique professional status as a licensed dentist are unable to do that currently with any legacy top-level domain. Because registration and renewal in the .DDS TLD will require applicants and registrants to prove they are credentialed with the appropriate authority (such as a state dental or medical licensing association), the .DDS TLD will serve as a clear means of identifying and authenticating registrants as duly licensed dentists in their particular country or other relevant jurisdiction. Internet users, particularly potential patients or others dealing with a .DDS registrant will do so with confidence they are dealing with an appropriately licensed dentist.

Dentistry is a well-controlled and highly specialized profession. In all countries in which dentists practice, there is a licensing requirement in order to become a dentist. Also there are different facets of dentistry including, orthodontics, pediatric dentistry, periodontics, prosthodontics, endodontics, cosmetic dentistry, and reconstructive dentistry, to name a few. As of 2008, there were 57 dental schools in the United States accredited by the American Dental Associationʹs Commission on Dental Accreditation. (Source: http:⁄⁄www.bls.gov⁄oco⁄ocos072.htm, accessed 3-16-2012). The American Dental Association lists the total number of dentists as approximately 181,774. http:⁄⁄www.healthcaresalaryonline.com⁄dentist-salary.html, accessed 3-16-2012).

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