18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Casa is the Italian, Spanish and Romanian word for “house,” and is commonly understood in the English-speaking world. The .CASA top-level will be useful for architecture, design, building, cooking and entertaining, and home improvement content on the Internet.

Taken together, the industries that impact housing are enormous. Design, architecture, building, interior decorating, home improvement, kitchen and cooking, entertaining – all are captured by the word “casa.” As an identifier on the Internet, .CASA will attract a variety of registrants who wish to publish content or communicate about things related to houses and homes.

The creation of a .CASA top level domain will serve two markets: the real estate market and the home furnishings⁄home décor market. The mission of the .CASA registry is to cater these two significant markets, and to help customers either find a home to purchase or find ways to improve the existing home they live in.

Similar gTLD applications: (0)