18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

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Our goal is nothing less than providing a billion stores for a billion people. With the .ooo gTLD we intend to expand, on a global scale, the valued service we already provide to brick-and-mortar retailers, specifically delivering a dedicated online platform to market their goods and services. Our offering won’t only extend to those currently running physical retail spaces, however, as the .ooo gTLD easily could be used for any entity launching or expanding an e-commerce venture.

Our current platform, BuildaBazaar.com, facilitates online platforms for thousands of Indian retailers large and small, lowering the barriers to entry which had prevented small businessmen from transitioning their companies online. It is not uncommon, however, for some retailers to resist operating under a generic builabazaar.com domain name. Doing so can create a perception among consumers that the retailer is not an autonomous entity. This new gTLD would permit each retailer to have their own personalized website at the address of their choice. This would increase their brand recognition while making the independence of their operation transparent.

While the current system is limited to retailers in India, the adoption of a gTLD would permit retailers across the globe to operate from a trusted and secure online platform.
By providing new outlets for brick-and-mortar retailers to sell their goods and services online, those retailers would gain new business and more readily remain in operation, but the real winners would be Internet users. The adoption of the gTLD by global retailers will dramatically increase consumer choice across a limitless range of goods and services, in a safe and trusted environment. Our policies will ensure that the gTLD will be synonymous in an online consumerʹs mind with choice and trust. You can learn more about the steps we will take regarding choice and trust below.
Infibeam is well suited to manage this gTLD, because it is a leader in e-commerce - a rapidly growing company based in Ahmedabad, India, serving one of the most populous nations on the globe. Since 2007, Infibeam.com has been a one-stop online outlet for apparel; beauty supplies; books; health goods; jewelry; technology; toys; and many other goods. In 2011 it empowered brick-and-mortar retailers by offering them access to Internet users via the BuildaBazaar.com platform. Retailers operating BuildaBazaar.com websites include apparel stores, bookstores, electronics outlets, jewelry retailers, and other consumer and business needs. The company is well-loved by its customers, with over 900,000 fans on Facebook. Infibeam was named a Top 5 Digital Brand in September 2010 in a survey conducted by the Economic Times.

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