20(c) Provide a description of the community-based purpose of the applied-for gTLD

Prototypical answer:

The primary mission and purpose of the .PHARMACY gTLD is to serve as a trusted, hierarchical, and intuitive namespace for legitimate Internet pharmacies and related entities to conduct business, and to create a safe online marketplace in which consumers can purchase legitimate medicine and obtain reliable services and information related to their prescription medications. The .PHARMACY namespace will represent, and thereby identify, exclusively those entities that operate in compliance with applicable national and local laws. Internet users will have confidence that all registrants using a .PHARMACY gTLD are properly vetted and audited to ensure best-in-class standards. Additionally, this framework will help to distinguish those online drug sellers that do, and do not, comply with applicable laws, thus minimizing consumers’ exposure to counterfeit or substandard pharmaceuticals.

NABP is also filing this application to advance important public policy considerations, e.g., the health, safety, and well-being of individuals that have been harmed by counterfeit or substandard pharmaceuticals. NABP also wants to ensure that a .PHARMACY gTLD is kept out of the hands of a third party that, for commercial reasons, may turn a blind eye toward illegal and⁄or counterfeit activity within the gTLD.

Similar gTLD applications: (0)