18(a) Describe the mission/purpose of your proposed gTLD
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The mission of the .Website TLD is to serve as a home on the Internet for users across the world. .Website aims to be a generic TLD with no preconception of meaning whatsoever, no theme, no categorizations, no restrictions of use. .Website does not restrict its scope to businesses (.Biz), commercial websites (.Com), or organizations (.Org). Unlike country TLDs (ccTLDs), it is not associated with any country or region, .Website is a truly global TLD.
What you can do on .Website can be limited only by your imagination, which is in fact, infinite. .Website is your Home on the Internet, where you can be free, comfortable; express what you want to say, what you think. Or share interests, knowledge, or simply post information about your business, and interact with clients. .Website says nothing; it is a blank canvas for the users to paint on.
For users of the Internet, .Website brings many possibilities. Since you don’t have a preconceived notion of what to expect, you can come across websites ranging from those of hobbyists, to entrepreneurs, to artists, kids, photographers, mums, geeks, what not.
Too often today, when a potential registrant goes to a registrar’s site to get a new domain name, the domain name is unavailable and the registrant is presented with a long list of permutation options that are not their preferred choice – either for the name or the TLD. Our research shows that today, close to 70% of all .com ‘check-availability’ lookups result in names not being available (Internal Research data). The registrant is left with no choice but to register substandard names that do not exactly denote what visitors should expect to find on the website. With .Website registrants can be sure of finding a name that they like on a fresh, new namespace that is global and unrestricted.
The .Website Registry will aim to serve as an open and available-to-all namespace, which we positively believe, will invite innovation and fresh possibilities at a global level. The Mission and purpose of our TLD is also to contribute to the Internet Namespace in the following ways:
1.1 ENHANCE REGISTRANT CHOICE
To create a namespace that provides registrants greater choice to represent themselves online in the manner they please. Due to the saturated nature of the existing gTLD space, many Internet users have to opt for a name that does not suit their needs best. Our Registry will provide Registrants a higher probability of obtaining their desired name.
1.2 CREATE A CLEANER INTERNET SPACE
To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.
1.3 CREATE A STABLE AND RESILIENT INTERNET SPACE
To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime
This completes our response to Q18(a).
Similar gTLD applications: (3)
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