18(a) Describe the mission/purpose of your proposed gTLD
|gTLD||Full Legal Name||E-mail suffix||Detail|
MISSION AND PURPOSE:
The mission of .Hotel is to represent the global hotel industry on the Internet. We envision Hotel owners of all sizes, and from all over the world, using .Hotel as a medium to easily reach out to customers.
Although there are several indicators, it is difficult to accurately size our market. Global travel portals such as “Expedia.com” (^1) and “Hrs.com” (^2) claim to offer booking options for 140,000+ and 250,000+ hotels worldwide respectively. .Travel in their application (^3) to ICANN has claimed that about 550,000 + Hotels and resorts exist worldwide.
These figures give us ballpark estimates of the number of Hotels worldwide that could fall under our addressable market. It is difficult to use this range to size our market since each source gives us a different estimate, and the variances are high. There is also a high degree of ‘double counting’ where multi-chain hotels are being counted once for each hotel they operate, while all properties within their chain only use one website and domain name.
We arrived at our addressable market for .Hotel, based on a thorough analysis of the existing Domain names in for Com, Net, Info, Biz and Org, that have the term ‘hotel’ as a part of the domain name. This is a public source that directly correlates the actual domain names related to the word ʹHotelʹ existing out there amongst top gTLDs, and we believe this to be the most reliable and relevant methodology.
This result was 525,913 domain names which have the term ‘hotel’ as a part of the domain name. This most accurately represents the size of our target market.
The Global Hotel Industry is exhibiting an improving economic scenario, although it is evident that the global recession did have an impact. As per the latest Smith Travel & Research (STR) Report - August, 2011, over the last two years, there has been a cumulative growth of 3% in revenue, 5% in demand, and another 5% in occupancy rates. In a recent interview to the Wall Street Journal(^4), Arne Sorenson, President and CEO of the Marriot International, stated “…when you look at what’s actually happening in the hotels, people are travelling, businesses are travelling, businesses are investing and business conditions are actually looking good.”
Current trends also suggest that developing markets are enjoying a higher share of this positivity. As per the recent “Global Hotel Industry Outlook Survey 2011-12” (Ref. Code: ICDR1223, World Market Intelligence Panel report, published June 2011), China, India and Brazil are expected to be the emerging markets which will register the most growth. Take the Indian market for instance - The Indian Hotel industry experienced a healthy CAGR (Compounded annual growth rate) of 11 percent during 2005-2009, raking in revenues of over $3.8 Billion in 2009 (IBEF Report Nov 2011) (^5). Globally, over the next two years occupancy growth is expected to be above the average for the last 5 years.
All of these factors indicate the need for Hoteliers to stay on their toes, find new means of innovation, differentiation and branding. A Namespace that represents them will provide a strong weapon in their arsenal to ensure they continue to thrive. After all, a Hotel is more than a temporary home for travelers. It’s only fair that they get their own home on the Internet.
The purpose for .hotel, is also to provide Hotels:
* A differentiated namespace focused on hotels
* Better, shorter names that are unavailable in the saturated Com⁄Net space
* Better Search engine rankings and discoverability.
The dependence of the Hotel industry on the Internet for bookings, promotion and sustenance also further substantiates the need for a “.Hotel” TLD. As per EuroStat(^6), the share of turnover generated via the Internet in the accommodation services sector rose from 3 % in 2004 to 14 % by 2008. As per a published paper on the ‘E-Business Application” study on the Hospitality industry (Communications of the International Information Management Association, Volume 3 Issue 1), the hotel industry is certainly aware of this dependence on the internet. In 2002, over 51% of the total annual online bookings were earned through hotels’ own websites (i.e., remaining 49% were through specialized online travel agencies).
For hotels, the internet is thus one of the primary sources of winning business. It’s time the Internet gave them their own namespace to distinguish themselves from other businesses.
Our policies will allow restricted registration access to entities within the hotel industry only. We will back this policy with a well-defined Eligibility Restrictions Dispute Resolution Process (ERDRP) which allows us to rapidly take-down domain names that do not meet our eligibility criteria. It is our over-arching goal to develop .hotel as a clean, exclusive and high-quality name space.
Our mission, goals can be summarized as follows:
1.1 ENHANCE TRUST
To create a “trusted and secure” namespace for the hotel industry, and the users that seek them out through this medium.
1.2 ENHANCE SEARCHABILITY AND RECOGNITION
.hotel benefits the Registrants as well as the end users. End users will be able to find the website of a hotel easily amongst the sea of countless others in unrestricted gTLDs.
Entities within the hotel industry will be able to easily distinguish themselves by running their web presence on a .hotel domain name. The space will make them more visible, and more accessible.
1.3 ENHANCE REGISTRANT CHOICE
To create a namespace that provides hotels greater choice to represent themselves online in a manner they please. Due to the saturation and unrestricted nature of the existing gTLD space many have to opt for a name that does not best reflect them .hotel will provide legitimate Registrants a higher probability of obtaining their desired name
1.4 CREATE A CLEANER INTERNET SPACE
To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.
1.5 CREATE A STABLE AND RESILIENT INTERNET SPACE
To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime
* (^2) http:⁄⁄www.hrs.com⁄web3⁄showCmsPage.do;jsessionid=1E26D362CECE5BCC697B728C9FD20763.8-3?clientId=ZW5fVVNfTkVYVA--&cid=8-3&pageId=standard-01841
* (^3) http:⁄⁄www.icann.org⁄en⁄tlds⁄stld-apps-19mar04⁄travel.htm
* (^4) http:⁄⁄www.livemint.com⁄2011⁄11⁄07192833⁄Hospitality-industry-is-still.html?atype=tp
* (^5) http:⁄⁄www.ibef.org⁄download⁄Tourism_and_Hopitality50112.pdf
* (^6) http:⁄⁄epp.eurostat.ec.europa.eu⁄statistics_explained⁄index.php⁄Hotel_and_accommodation_statistics
This completes our response to Q18(a).
Similar gTLD applications: (0)
|gTLD||Full Legal Name||E-mail suffix||z||Detail|