18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Our TLD .Online aims to create a fresh, new space on the Internet that’s always alive and brimming with energy, ideas and innovation. This is what we want ‘.Online’ to stand for. ‘.Online, always’ - these two small words encapsulate our mission statement and what we want to achieve.

‘Online’ could mean several things to Registrants and users:

* to be connected - to the Internet and to others across the globe, without borders
* to be available - for exchange of information and ideas
* to be open – to communicate
* to be active and energetic – to get the job done

We want ‘.Online’ to be the default TLD of choice for anyone setting up an online presence - from teenagers to business people, from schools to large enterprises, from artists to researchers and everything in between. We aim for .Online to be the choice of TLD to get online, hence, ‘.Online, Always’.

Our TLD hopes to achieve just what the Internet does; it is open to everyone to express themselves as they like, make the world a more open and better place. Open to exchange of knowledge, trade, information, communications, everything. .Online has no categorizations biases or restrictions. Each of the existing TLD strings brings some characteristic that associates itself with some preconception:

*.info is short for information – but my site does much more than information
*.biz is short for business – but my site is not business related
*.net is short for network – but the term “the net” died several years ago
*.org is short for organization – but my site is not a non-profit
*.com, short for commercial or company, is not truly a generic extension

Country code top-level domains (ccTLD) such as Germany (.DE) or Japan (.JP) associate with the country or region, and are not truly global.

More often than not, in existing TLDs the registrant is presented with long list of permutation options that are not their preferred choice – either for the name or the TLD. Our research shows ~70% of all .com ‘check-availability’ lookups result in names not being available (Internal Research data). The registrant is left with no choice but to register substandard names that do not exactly denote what visitors should expect to find on the website.

The .Online Registry will aim to serve as an open and available-to-all namespace, which we positively believe, will invite innovation and fresh possibilities at a global level. The Mission and purpose of our TLD is also to contribute to the Internet Namespace in the following ways:

1.1 ENHANCE REGISTRANT CHOICE

To create a namespace that provides registrants greater choice to represent themselves online in the manner they please. Due to the saturated nature of the existing gTLD space, many Internet users have to opt for a name that does not suit their needs best. Our Registry will provide Registrants a higher probability of obtaining their desired name.

1.2 CREATE A CLEANER INTERNET SPACE

To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.

1.3 CREATE A STABLE AND RESILIENT INTERNET SPACE

To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime

This completes our response to Q18(a).

Similar gTLD applications: (0)