18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission⁄purpose of .one to be a blank canvas for Internet innovation. When the .com registry gained its momentum selling names early on, the North American market and particularly the United States were the first and primary purchasers of .com names. They got first mover advantage and many have led Internet innovation. Other generic top level domains have been introduced: .info, .biz, .net, .org – but none of those names have the true global generic appeal of the .com brand. Also, each of those strings brings some characteristic that taints the string with some preconception.

* .info is short for information – but my site does much more than information

* .biz is short for business – but my site is not business related

* .net is short for network – but the term “the net” died several years ago

* .org is short for organization – but my site is not a non-profit

* .com is short for commercial or company, is not truly a generic extension

Country code top-level domains (ccTLD) are an option, however a ccTLD such as Germany (.DE) or Japan (.JP) brings the impression that the website is tied to the country or region, but not truly global. We seek to define a new gTLD that has no specific meaning – other than to provide secure, stable and cost-competitive access globally – we are .one

Our string means nothing. Your names mean everything.

* Our namespace is not specialized,
* Our name space is not themed,
* Our name space is wide open,
* Our name space is for dreams

The .One Registry will aim to serve as an open and available-to-all namespace, which we positively believe, will invite innovation and fresh possibilities at a global level. The Mission and purpose of our TLD is also to contribute to the Internet Namespace in the following ways:

1.1 ENHANCE REGISTRANT CHOICE

To create a namespace that provides registrants greater choice to represent themselves online in the manner they please. Due to the saturated nature of the existing gTLD space, many Internet users have to opt for a name that does not suit their needs best. Our Registry will provide Registrants a higher probability of obtaining their desired name.

1.2 CREATE A CLEANER INTERNET SPACE

To create a cleaner internet experience for end users by implementing pioneering registration policies, content and usage policies, and abuse mitigation processes.

1.3 CREATE A STABLE AND RESILIENT INTERNET SPACE

To deliver a stable and resilient internet experience to registrants and end-users by going above and beyond the ICANN mandated SLAs and delivering 100% resolution uptime

This completes our answer to Q18 (a)

Similar gTLD applications: (1)