18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.EPOSTDeutsche Post AGmarkmonitor.comView

18 (b).

Deutsche Post intends to organize the registry operation for .EPOST so that it will minimize the likelihood of having multiple applications or registration requests for a particular domain name.

According to Deutsche Post, this can be achieved in the following ways, which likely need to be further refined following ICANNʹs award and delegation of the .EPOST gTLD to Deutsche Post:

1. Currently, Deutsche Post already has an impressive clientele utilizing the EPOST service;

2. From the Applicantʹs perspective, .EPOST may bring a high degree of recognition and specialization to the currently existing name space. Where in most cases the specific connotation that has been initially given to the gTLDs (or even ccTLDs) has disappeared, the .EPOST top-level domain is currently intended to be unambiguous as regards:

- the identity of Deutsche Post as the Registry Operator;

- the source of the content and services offered under the .EPOST gTLD;

- the affiliation between the Registry Operator and the TLD; and

- in term, and at the discretion of Deutsche Post, the affiliation between the Registry Operator and any third party that is authorized by Deutsche Post to register and⁄or use one or more domain name registrations in the .EPOST TLD.

3. As mentioned in the vision and mission statement above, the key reasons Deutsche Post is applying for .EPOST include, but are not limited to:

- Securing and protecting the E-POSTBRIEF brand as a generic top-level domain, and to provide for an international platform in order to expand its current services provided under EPOST.de on a global level. Given the fact that the word ʺbriefʺ has various connotations in different languages, and no meaning at all in other languages, the Applicant has decided to only reflect the ʺEPOSTʺ component from its brand in the gTLD.

- Prevent third parties from securing a TLD that is identical to the distinctive component of Deutsche Postʹs highly distinctive and reputable brand even though Deutsche Post holds various registered trademarks for E-POSTBRIEF and its derivations.

- Promote marketing and branding to reflect the distinctive element of Applicantʹs key brand E-POSTBRIEF at the top-level of the DNSʹ hierarchy. By doing so, Deutsche Post intends to ʹextendʹ the brand promise of a confidential, binding and reliable electronic written communication service to the ʹtop-levelʹ of the DNSʹ hierarchy;

- Mitigate counterfeiting and piracy in the near or distant future, and to add to the intrinsic safety and security characteristics of the E-POST brand.

- Become a seal of quality for registrants and Internet users conveying the message: ʹin that gTLD, I can rely on the brandʹs promises, will be in a secure environment and will know who the originator isʹ

4. The Applicant intends to implement the following policies and procedures with respect to the registration of domain names in the .EPOST top-level domain:

- Reservation and registration of domain names in the name of Deutsche Post. It is likely that this will be the scenario that Deutsche Post will put in place during the first months or even years of operation of the .EPOST gTLD.

These names may include, but are not limited to:
a. descriptive names, referring to the actual day-to-day business activities of the Applicant or its Affiliates;
b. descriptive names, referring to the internal departments of the Applicant;
c. descriptive names, referring to the subsidiaries, affiliates and⁄or joint ventures of the Applicant;
d. potentially also names relating to other stakeholders of Deutsche Post, to be determined by Deutsche Post following ICANNʹs award and delegation of the .EPOST gTLD to Deutsche Post;
e. etc.

- Launch of the TLD if and when implemented by the Registry Operator. This is likely going to be a gradual process, whereby selected third parties that meet certain criteria, which Deutsche Post will be entitled to set at its own discretion, may register domain names in the .EPOST gTLD. These processes may include the following:

a. Sunrise periods to allow physical persons, organizations and entities that meet the eligibility requirements determined by Deutsche Post at that point in time to choose and, where allowed by Deutsche Post, to register the domain names that are identical to their trademarks;
b. Land rush periods to enable physical persons, organizations and entities that meet the eligibility requirements in force at that point in time to register domain names in accordance with the applicable terms and conditions.

Depending on the terms and conditions in force at the time of launch of the TLD, these domain names may or may not be registered in the name of the applicant for the domain name or in the name of the Registry Operator of the TLD (i.e., Deutsche Post). In any case, Deutsche Post reserves the right to impose additional and other restrictions from time to time at its sole discretion;

5. Given that the Applicant is a company that is established in Germany, it is subject to national privacy and data protection rules and practices. In particular, given that the German and European data protection authorities have issued strict guidelines, Deutsche Post will at all times be obliged to carefully consider and, where applicable, implement these policies, and this prior to and during the operation of the .EPOST gTLD.

6. The Applicant is a corporation that has been established in and has been trading under the E-POSTBRIEF brand since June 2010.

At this stage, Deutsche Post has not developed detailed plans to migrate its online activities from its many active domain names used by Deutsche Post and its subsidiaries, affiliates and joint ventures. However, the Applicant has identified methods to notify existing and future customers, visitors and stakeholders aware of the (gradual) development of a new online environment under the .EPOST TLD. These methods include, but are not limited to:

a. Direct and indirect marketing and branding initiatives;

b. By way of brochures and advertisements in newspapers, magazines, etc.;

c. Internet advertising campaigns, including paid search, pay-per-click advertising, etc.;

d. Having Internet traffic to its various active domain names resolving into domain names registered in the .EPOST TLD, which builds awareness with Internet users that the .EPOST gTLD exists;

e. Email marketing campaigns;

f. etc.

Similar gTLD applications: (3)

gTLDFull Legal NameE-mail suffixzDetail
.TRUSTDeutsche Post AGmarkmonitor.comCompare
.DEUTSCHEPOSTDeutsche Post AGmarkmonitor.comCompare
.DHLDeutsche Post AGmarkmonitor.comCompare