18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.nowtvStarbucks (HK) Limitedtld.asiaView

now TV (http:⁄⁄www.now-tv.com⁄) is a pay TV service launched since 2003. With a customer base of over 1.1 million, it is now the largest pay TV platform in Hong Kong (over 50% penetration of the market) and one of the largest IPTV service providers in the world. now TV currently distributes over 180 channels, including both internationally recognized, top-class channels like HBO, Star Movies, Fox Movies Premium, BBC Knowledge, Discovery, Nat Geo, etc; as well as a whole array of our “now” branded, self produced channels tailored to the viewing needs of the local HK market, including now news, now Business News Channel, now HK, now Sports channels, now Entertainment, etc.

now TV, in addition to being an established brand name in the HK market, is also fast gaining recognition in the international market – with our plans to widely distribute our “now”-branded channels to overseas market

It is essential that the brand value that has been established in Hong Kong and international markets is properly safeguarded with the domain registration, and that .now or .nowTV is preserved for the access of information and content around now TV⁄ “now” branded services both in Hong Kong and around the world.

A. Advance Constructive Competition

We believe that the introduction of the “.nowtv” TLD helps us remain competitive in the dynamically growing global media industry.

B. Enhance Consumer Trust

By protecting our brand and ensuring that it is not mis-used in anyway by third parties as a TLD, we help support the enhancement of consumer trust in the DNS. More importantly, Internet end users will be able to use the “.nowtv” TLD to connect directly with us, further enhancing consumer confidence and trust.

Furthermore, now TV intends to work with competent registry front-end and back-end service providers which can implement the registry systems in compliance with the ICANN specifications and in accordance with the technical responses to #22-44, so that the Registry can ensure a secure and stable implementation of the “.nowtv” TLD that supports consumer trust.

C. Promote Consumer Choice

The introduction of “.nowtv” allows consumers to choose to connect with now TV directly through the TLD. Furthermore, now TV is hoping to leverage the “.nowtv” TLD to provide innovative services that enhance the user experience.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail