18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

18 A: THE MISSION AND PURPOSE OF THE PROPOSED GTLD


The applicant, Your Dot PhD, Inc., values higher education and believes that those who have spent a great deal of time and effort to obtain an advanced degree should be recognized for their achievement. MBA is a new Top Level Domain (“TLD”) to recognize, promote and provide a unique identity online to: (a) individuals that have earned a Master’s Degree in Business Administration and individuals that are currently enrolled in and pursuing their Master’s degree in Business Administration (together a “MBA”) and (b) institutions and organizations that award and⁄or employ MBAs.

Based on the information published by the United States Census Bureau, it is estimated that there are more than 4 million individuals in the United Stated alone that have earned a MBA. However, there is no designation online that provides a unique identity to those that have obtained a MBA. The .MBA TLD will fill that void and provide MBAs with the recognition they want and deserve.

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