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18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.stockholmStockholms kommundipcon.comView
18A

The purpose of the City of Stockholm’s own gTLD .stockholm is twofold:

First, .stockholm will be a strong marketing tool, being part of a greater strategy for the City of Stockholm, aimed at the international business public. The purpose is that the City of Stockholm once more states its strong position as a highly modern and innovative city, using cutting edge technology to deliver the infrastructure needed in order to enable its business community to be successful in their area of expertise and to continue to attract international companies for investment.

Secondly, .stockholm shall be used as reliable and trusted communication tool for the citizens of Stockholm in their contacts with the city and its service providers. It will be the official channel for communication from its own institutions like municipal offices, schools, hospitals, events etc. to the citizens of Stockholm. .stockholm will be used as a strong communication tool aimed at Stockholm’s citizens, ensuring the origin of message, communicated either by email or web, leading to enhanced consumer trust in the field of online communication and marketing. .stockholm is part of a greater plan to enable the citizens of Stockholm the ultramodern lifestyle they expect from their city.

1. Stockholm – an innovative capital
Cities around the world are growing fast and as much as 75% of the world’s population is believed to live in cities by 2050. Globalization is increasing and country borders become vaguer with the help of digital technology. This means that large cities are complementing the identity-building role previously communicated by nation-states. The population of Stockholm is increasing quickly, both in the city itself, the county and region of Stockholm. This puts high demand on service, accessibility and sustainability. Thus Stockholm has a long term commitment to be a world class city by 2030.
Stockholm is one of the world’s most innovative cities. In 2009, Stockholm received the Intelligent Community of the Year Award by New York based think-tank Intelligent Community Foundation. Stockholm is home of world leading corporations in ICT, life science, environmental technology and more. The city attracts people who come here to live, work and carry out research, from other parts of Sweden and from all over the world.

To have its own gTLD is one mile stone in a long and intense commitment, which Stockholm has taken on since the 1990’s. In 2000 Stockholm was announced as “ICT-capital of Europe” by Newsweek. Stockholm has 100% broadband coverage, fiber and mobile, which has been developed since 1994. It is the world’s largest open city network, with 1 200 000 kilometers of fiber. By the end of this year, all apartment buildings and companies will have access to fiber connections.

Stockholm is also home to Europe’s leading companies within ICT, most of which are found in Kista Science City. Through a close cooperation between the private sector, research institutions and universities, Kista Science City has turned into one of Stockholm’s most important areas of economic growth, and an international center for wireless technology, broadband, mobile applications and services within bio-technology. There are more than 1400 ICT companies in the area – employing approximately 25 000 people. In order to continue this positive development, the City of Stockholm has to keep up the pace, taking advantage of new possibilities such as controlling its own gTLD .stockholm in order to remain the top city of innovative forerunners.

Digital technology is not only important in order to improve service, but also from a sustainability perspective. Having a well developed service sector and a wide use of broadband services among citizens, schools and companies gives the opportunity for a sustainable life style. Thus Stockholm was appointed Europe’s first Environmental Capital by the EU in 2010. Stockholm sees its own gTLD .stockholm as natural further development of the digital services already offered to the local business community as of today.


2. Stockholm, a modern city to live in
The ambition is to make living in Stockholm easy for the citizens. To get to and from the office, pick up children from pre-school, make it on time for after school activities, to shop and meet up with friends – it all takes a bit of coordinating and planning to make both ends meet in our everyday life.

.stockholm is a major mile stone in Stockholm´s mission to offer operations, services and communication tools that the citizens can rely on. Stockholm is a city for everyone and for all parts of life. One goal is to provide high accessibility, smooth running traffic and top quality welfare services available whenever needed.

The City of Stockholm has developed e-services and a strong digital presence for many years. The aim is to be available 24⁄7, and offer fast and professional response and guidance. The development of services will continue and Stockholmers will be offered increased diversity of services. All operations and services run by Stockholm need to be efficient. The City’s task is to support and facilitate life for its citizens.

Stockholm’s investments in digital services have yielded good results. Through e-services communication have been facilitated between the City administration and the citizens, and significantly shortened processing time for the administration of Stockholm.

Efforts in developing and launching digital services are made by the public sector, as well as by Stockholm’s private sector. The City of Stockholm has invested 650 million SEK in improving communication and e-services for its citizens and the City administrations over the last years. E-services for everything from building permits to pre-school places lead to more efficient management and an increased use of mobile and fixed broadband networks. By the end of 2012, the municipality will have launched approximately 60 e-services.

The results are already positive. Nine of ten Stockholmers apply for pre-schools online, as do half of the people applying for residential parking permits.

However, with more and more services available online, the city’s need for a high control and security level increases. The demand is for 100% reassurance when using e-services with private data. Communicating with the City’s inhabitants via .stockholm websites and email addresses, will have the possibility to enhance citizens trust that can increase the citizen´s use of city e-services.

Stockholm´s focus on e-services in combination with having its own gTLD .stockholm confirms the long term commitment. The broadband infrastructure and high level of web use being the foundation of this development. Sweden tops the International Telecommunication Union Index over household IT access and prices of phone and broadband services in 154 countries worldwide and in Stockholm the use is concentrated.


Conclusion - Objectives of the gTLD .stockholm
Stockholm is growing and sustainability and smart services are used to attract citizens, investors, business people and visitors. The City of Stockholm wants to take an active part in shaping the Internet of the future, and contribute to the digital development. Therefore, the City of Stockholm is investing in creating its own gTLD for all city services and activities.

In conclusion, the objective of .stockholm is to:

• Increase the visibility of the City of Stockholm, as well as the accessibility and usability of e-services for its citizens.
• Attract companies and coveted business people to the Stockholm region and to enable them a smooth and successful business entry by facilitating information transparency and increasing service availability.
gTLDFull Legal NameE-mail suffixDetail
.glassBlack Cover, LLCdonuts.coView
Q18A CHAR: 7985

ABOUT DONUTS
Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

DONUTS’ PLACE WITHIN ICANN’S MISSION
ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

ABOUT DONUTS’ RESOURCES
Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

THIS TLD
This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

DONUTS’ APPROACH TO PROTECTIONS
No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

OUR PROTECTIONS
Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

DONUTS’ INTENTION FOR THIS TLD
As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.