20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

AUDI is the main brand of the AUDI Aktiengesellschaft and identifies the AUDI community. Therefore there is a strong relationship between the community and the applied for string.

All of the community members identify themselves with the AUDI brand and use the AUDI brand for commercial purposes in connection with the community. Therefore there is a strong relationship between the community members and the applied for string.
While the string AUDI is a word with no particular meaning in major living languages it derives from the Latin word AUDIRE which means “hear”. The company name is based on the surname of the founder August Horch, his surname meaning listen in German - which, when translated into Latin, becomes AUDI.

Similar gTLD applications: (4)