18(a) Describe the mission/purpose of your proposed gTLD
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The applicant, AUDI Aktiengesellschaft, is a large car manufacturer corporation with a 2010 turnover of over US$ 50 billion and belongs to the second largest car manufacturer worldwide, the Volkswagen AG.
The AUDI Aktiengesellschaft has a history in car making for more than 100 years and has been founded according to the company register on 16 April 1884. The Company has its registered office and principal place of business in Ingolstadt, Germany. The duration of the Company is not restricted to a certain period. The object of the company is the development, production and sale of motor vehicles as well as vehicles and engines of all kinds, the accessories thereof and all machines, tools and other technical articles.
According to the latest ranking of Interbrand from 2011 the brand AUDI is listed on position 59 on the list of the “World‘s Most Valuable Brands”.
The AUDI Aktiengesellschaft is applying for the .AUDI top-level domain with the following MISSION and PURPOSE:
The .AUDI top-level domain is intended to serve the needs of its community and to benefit its community in terms of (a) differentiating, protecting and expanding its brand, (b) promoting its brand to the public and stakeholders, and (c) creating added value for its brand by enhanced consumer trust and reliability in the digital space.
The .AUDI top-level domain primarily has the purpose to support the goals of the AUDI Aktiengesellschaft and its Community in becoming the number one premium automotive brand through superior financial strength, continuous growth, becoming the image leader as well as the most attractive employer as well as to achieve this via expertise, the best brand experience and innovative and emotional products. The .AUDI top-level domain will also aim to substantiate the AUDI Aktiengesellschaft brand claim “Vorsprung durch Technik” (Progress Through Technology).
The AUDI Aktiengesellschaft hereby states that according to Specification 9 Para. 6 in the New gTLD Agreement
(i) all domain names in the .AUDI top-level domain will be registered to, and maintained by, AUDI Aktiengesellschaft for its own exclusive use,
(ii) AUDI Aktiengesellschaft will not sell, distribute or transfer control or use of any registrations in the .AUDI top-level domain to any third party that is not an Affiliate of AUDI Aktiengesellschaft, and
(iii) the application of the Code of Conduct to the .AUDI top-level domain is not necessary to protect the public interest.
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