18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.TEVATeva Pharmaceutical Industries Limitedvalideus.comView

As previously stated, the .Teva registry will be a standard registry closed to third parties for use only by pre-validated representatives of Teva or affiliates who have the Required License. Social costs and negative consequences on customers are therefore likely to be minimised and possibly even eliminated because .Teva domains will not be made available to anyone outside Teva or to anyone not operating under a Required License. In the unlikely event of an abuse of a .Teva domain name, the domain name will be revoked or reassigned in line with Teva’s corporate and strategic interests.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?

There will be no market in .Teva domains. We are applying to protect and enhance Teva’s position as a leading pharma brand of the highest quality. We will not receive multiple applications for a particular domain and therefore there will be no need for any resolution. We will control eligibility, which is limted to Teva, its affiliates, and those with the Required License, very strictly.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).

Because all .Teva domain names will be registered to Teva Pharmaceutical Industries Limited, its wholly owned affiilates, or those operating under a Required License, there will be no market for .Teva domain names. There will be no need to devise cost benefits for registrants because we will be the registrant.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?

The Teva Domain Name Management Team will set the period of registration for .Teva domains. We are applying for .Teva to support our strategic goals and to protect our IP not to generate revenues from selling domains. Therefore it will not be necessary to make contractual commitments nor to consider issues around pricing including price escalation though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, Teva will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. Teva may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

Similar gTLD applications: (2)

gTLDFull Legal NameE-mail suffixzDetail
.MRPORTERRichemont DNS Inc.valideus.com-0.48Compare
.CAREMOREWellPoint, Inc.valideus.com-0.31Compare