18(c) What operating rules will you adopt to eliminate or minimize social costs?
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We anticipate that our operation of a TLD registry that is our company name and brand is unlikely to have any social costs and negative consequences⁄costs imposed on consumers. Our decision to operate the .patagonia TLD registry on a single-registrant model will eliminate or minimize any social costs and negative consequences⁄costs imposed on consumers that may arise.
Because Patagonia, Inc. will be the only registrant in the .patagonia gTLD, Patagonia does not anticipate receiving multiple applications for a particular domain name, so there will be no conflicts among competing applications.
We do not anticipate implementing any specific cost benefits for registrants because Patagonia, Inc. will be the only registrant.
Because Patagonia, Inc. will be the only registrant of second-level domain names in the .patagonia registry, we do not intend to make contractual commitments to registrants regarding the magnitude of price escalation. We do, of course, intend to comply with the provisions of Section 2.10 of the Registry Agreement.
Similar gTLD applications: (0)
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