20(d) Explain the relationship between the applied-for gTLD string and the community identified in 20(a)

Prototypical answer:

STADA is the brand of STADA Arzneimittel AG and identifies the STADA community. Therefore there is a strong relationship between the community and the applied for string.

Due to the long-lasting history of STADA within the medical care market there is a brand awareness of 90 to 100% among the professionals (physicians and pharmacists).

All community members identify themselves with the STADA brand and use the STADA brand for commercial purposes in connection with the community. Therefore there is a strong relationship between the community members and the applied for string.

The string STADA itself is a word with no particular meaning in major living languages. Rather, it is an abbreviation for “Standardarzneimittel Deutscher Apotheker” which translates into “Standard pharmaceuticals of⁄for German pharmacists” and has strongly been reflecting the community building aspects since the establishment of the pharmacists’ cooperative about 120 years ago, the predecessor of today’s STADA Arzneimittel AG.

Similar gTLD applications: (0)