18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.docomoNTT DOCOMO, INC.brights.jpView

The TLD is intended to benefit Internet users by enabling NTT DOCOMO, INC. (hereinafter referred to as ʺThe Companyʺ) to communicate more easily and effectively with all Internet users, and particularly with The Company’s numerous customers, employees and affiliates. The TLD will become a supporting branding, technology and services platform for The Company’s mission and its businesses.

The Company is a long established and well-known multinational corporation, with a history spanning more than 21 years. Its headquarters are located in Tokyo, Japan. The Company is currently comprised of a group of 154 companies, undertaking business in over 11 countries with a total workforce of 22,954 employees (as of March 31, 2011, consolidated basis).

The Company is considered to be one of the leading companies in mobile voice, data and multimedia services. The net sales for the fiscal year ended March 31, 2011 were up to JPY4,224,273,000,000 (consolidated basis).

In addition, The Company develops communication services by itself, and has established a long term, sustainable vision for the development of its business and its strong internet presence, along with technologies such as the World Wide Web and email, are central to this development. This is also reflected by the Companyʹs domain portfolio, of over 340 domains. The Company envisions that the .DOCOMO TLD and the domain names registered under it will provide a great opportunity to interact online with current and potential customers and stakeholders.

The brand ʺDOCOMOʺ is a part of the name of the company itself and is a well-known multinational corporate brand. This brand was established in, and has continuously been used as the name of the company since 2000. The Company has registered this corporate brand in over 34 countries and⁄or trademark jurisdictional regions. This corporate brand serves to clearly remind general customers of the companyʹs goods and services.

The .DOCOMO Registry will provide an Internet space, under the control of The Company, to allow for the distribution and exchange of information among The Company and its stakeholders by means of, but not limited to, websites, social networks, email and other technologies that will reside within the .DOCOMO domain name space. In addition, ancillary services may be provided in relation to registration of domains within the TLD, including but not limited to website hosting, SEO, marketing and consulting services.

The Company initially intends to reserve all names within the TLD for itself, and to primarily use any of those domain names for promotional and navigational purposes relating to The Companyʹs online presence and⁄or provision of goods and services.

Eventually, though not likely for at least three years post-delegation, The Company anticipates the possibility that Affiliates could license the use of domains within the TLD from The Company. However, such licenses could only be made via contract which limits the use of the domain name to purposes specified by The Company. Such terms would be enforced via monitoring and quick action to mitigate any negative effects of any such abuse, if any. Licenses of the domain names could be revoked by The Company at any time, for any reason.

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