18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Prototypical answer:

The .GODADDY gTld will benefit the registrants and users by fulfilling the following goals:

1. Go Daddy will be protecting the Go Daddy brand and building trust that users⁄visitors are dealing with Go Daddy and not an imposter or cybersquatter.

2. The internet users⁄visitors to a .GODADDY site will have assurance that they are on a true and legitimate Go Daddy site, and that their personal information and financial information will be protected from fraud.

3. The above guarantees will result from the fact that use of the .GODADDY gTLD will be restricted for authorized Go Daddy use only.

4. The outreach and communication plan for the .GODADDY gTLD will focus on the restriction of the use of the Go Daddy brand to promote customers’ trust that the brand remains a safe place to transact legitimate Go Daddy business.

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