18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The goal of the .COOKING gTLD is to give cooks of all experience levels the ability to share ideas, methods, tips, and best-practices and to provide a meaningful domain for those involved in the commercial aspects of cooking.

As one of the most popular recreational activities in the United States, cooking has a diverse following. There are cooking shows to teach technique and recipes and even cook-offs that pit master chefs against each other and against guests. Cooking benefits both from being a utilitarian activity and an art form; a growing community exists based on the common interest it generates and is sustained by the sharing of methods, tips, knowledge, and expertise built on years of experience. The .COOKING top-level domain will offer those looking for information about cooking an easily-identifiable means of recognizing sites that want to affiliate themselves with the cooking world.

The .COOKING top-level domain will offer professional chefs and amateur cooks the opportunity to better connect with one another and share knowledge about cooking. For providers of cooking goods and services, .COOKING will provide a readily identifiable banner to help attract customers.

Similar gTLD applications: (0)