18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The goal of the .SALE top-level domain is to offer online shoppers a way to easily identify discounted products and services. In addition, the .SALE domain will help merchants effectively and efficiently target consumers who are looking for sale items and services.

Sale items are especially popular around the holiday seasons when retailers often do most of their business. Seventy percent of holiday shoppers last year said they made purchases online rather than in stores because online retailers offered better deals. (Source: http:⁄⁄www.internetretailer.com⁄2012⁄02⁄27⁄e-retail-spending-increase-45-2016, accessed 3-28-2012).

Discounted merchandise and services have become more desirable for almost everyone. While there are currently popular and successful websites such as CRAIGSLIST.COM, SLICKDEALS.COM, FATWALLET.COM, GROUPON.COM (24,613,923 subscribers as of 3⁄17⁄2011)Source: http:⁄⁄www.quora.com⁄How-many-people-receive-Groupons-daily-emails, accessed 3-28⁄2012) and COUPONS.COM that include sections on businesses which are offering discounted products, content and services, no top-level domain exists that fully and clearly represents people, organizations or companies interested in exclusively offering or advertising sales.

The .SALE domain will allow companies, organizations and individuals to promote their on-sale items to consumers.

Similar gTLD applications: (0)