18(a) Describe the mission/purpose of your proposed gTLD
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We, Konami Group of Companies, are aiming to be a business group that is always highly-expected by all the people around the globe, through creating and providing them with ʺValuable Timeʺ.
We will maximize our customersʹ satisfaction by providing them with the highest level of products and services.
(ii) Our Challenge
We will challenge every day to make creation and innovation in order to provide our customers with dreams and excitement which have never before been experienced.
(iii) Response to Change
Times are changing. Our customersʹ needs are also changing daily. We need to remain sensitive to the changes in our times and respond flexibly to them.
Complying with laws and ethics is the first step in gaining the trust of our stakeholders. Recognizing that even a tiny error may have an adverse effect on our group, we will strive to conduct our business faithfully.
.konami is a domain for KONAMI CORPORATION and its stakeholders. The primary purpose of .konami is to consolidate KONAMI CORPORATION-related domain names registered under various TLDs into an official .konami extension. In addition, KONAMI CORPORATION aims to achieve the following goals with .konami:
1. Alleviating user confusion and improving convenience for Internet users
KONAMI CORPORATION is a global company in the fields of Digital Entertainment Business, Gaming & Systems Business, Pachinko & Pachinko Slot Machines Business and Health & Fitness Business.
The company has registered many domain names under various gTLDs and ccTLDs not only for actual use but also as a trademark protection measure. Despite these efforts, there exist many domain name registrations and websites that infringe KONAMI CORPORATION’s trademarks. As a result, Internet users often have difficulty differentiating bona fide websites from fraudulent ones. Positioning .konami as the official domain for the company, and unifying the company⁄brand’s web presence under .konami, would provide easy access and interaction, which the company believes would reduce confusion and improve user experience.
2. Marketing ⁄ Branding
Since .konami is a brand new TLD that directly represents the company⁄brand name, the Applicant expects it to be a highly effective marketing and branding tool. The Applicant believes that .konami will not only reinforce KONAMI CORPORATION’s brand on the Internet, but also attract people to visit the website because .konami domain names make it easier for Internet users to access to the information related to the company.
3. Simplifying domain name management
The third purpose for applying for .konami is to simplify the management of domain names the Applicant has registered. As stated earlier, KONAMI CORPORATION has many domain names under the various TLDs, posing a challenge in dealing with different registration and operation rules, log-in systems, etc. .konami would make it possible to manage domain names under the .konami rules and systems umbrella and would replace various KONAMI CORPORATION related domain names with .konami domain names. As a consequence, it will be safer and easier for the .konami stakeholders to manage their domain names.
Similar gTLD applications: (0)
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