18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

What operating rules will you adopt to eliminate or minimize social costs (e.g., Time or financial resource costs, as well as various types of consumer vulnerabilities)? What other steps will you take to minimize negative consequences imposed upon consumers?

We believe that our operation of a TLD registry that is limited to NFL Reg Ops, its Affiliates, and the thirty-two NFL Member Clubs is unlikely to have any social costs and negative consequences. We expect that our decision to limit the .nfl registry to a small and well-defined set of registrants will eliminate or minimize any social costs and negative consequences that may exist in a more open registry.

i. How will multiple applications for a particular domain name be resolved, for example, by auction or on a first-come⁄first serve basis?

Because only NFL Reg Ops, its Affiliates, and the thirty-two NFL Member Clubs will be permitted to register and use .nfl domains, we do not expect that there will be multiple applications for specific domain names. As such, there will not be multiple applications for which any resolution will be necessary.

ii. Explain any cost benefits for registrants you intend to implement (e.g., advantageous pricing, introductory discounts, bulk registration discounts).

We anticipate that domains within the .nfl registry will not be sold or marketed to the general internet community. Because of this limited universe of registrants, we do not intend to implement any registration incentives.

iii. Note that the Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than ten years. Additionally, the Registry Agreement requires advance written notice of price increases.

Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation? If so, please describe your plans.

We are committed to the registration terms contained in the Registry Agreement, including Section 2.10. Because we do not anticipate selling domains within the .nfl registry, we currently do not intend to make contractual commitments regarding length of registration or price escalations.

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