18(a) Describe the mission/purpose of your proposed gTLD

gTLDFull Legal NameE-mail suffixDetail
.BROADWAYCelebrate Broadway,
Celebrate Broadway Inc., a wholly owned subsidiary of The Broadway League Inc., is applying to ICANN for the new gTLD, .BROADWAY.

The Broadway League, a not-for-profit organization, is the national trade association for the Broadway industry. Its 700-plus members include
theatre owners and operators, producers, presenters, and general managers in North America, as well as suppliers of goods and services to the commercial theatre industry. Each year, League members bring Broadway to more than 30 million people in New York and across the U.S., Canada, and the world.
Broadway plays, musicals, and special events are presented in the 40 theatres with 500 or more seats located in New York Cityʹs Theatre District. Broadway also refers to the first-class national tours of those and other productions that visit as many as 240 cities across North America and the world each year. Broadway theatre represents the highest level of live, professional theatrical production in the English-speaking world.
In the 2010-11 season, Broadway shows in New York City grossed $1.08 billion and were seen by 12.53 million people, while touring Broadway productions grossed $804 million and were seen by 13.1 million. The Broadway League estimates that Broadway shows contributed $9.8 billion to the economy of New York City in the 2008-09 season and a further $3.35 billion to the economies of the other metropolitan areas where they played.
The Broadway League was born in 1930 when Broadway theatre operators came together to promote their common interests and negotiate with theatrical unions and guilds. In subsequent years, the organization’s mission expanded to include serving the needs of theatrical producers in New York and of national touring shows, as well as presenters of touring productions.
Today the League is a full-service trade association dedicated to fostering increased interest in Broadway theatre and supporting the creation of profitable theatrical productions.
The League supports its members through programs and events designed to promote Broadway as a vibrant entertainment medium. These include special events, marketing initiatives, corporate sponsorships, and programs geared to making Broadway tickets and information more accessible to consumers. The League joins with the American Theatre Wing to co-present the annual Antoinette Perry ʺTonyʺ Awards® each spring. Broadcast internationally in June, the Tonys celebrate excellence in Broadway theatre, both on stage and behind the scenes, standing as the pinnacle of achievement in the theatrical profession.
Other key services include government relations, research databases, audience development programs, and charitable efforts benefiting the theatrical community.
In all its programs and services, the League endeavors to strengthen Broadway theatre’s position as the pinnacle of live entertainment. We believe that the introduction and administration of the .BROADWAY top level domain is the next logical step to promoting the Broadway industry’s common interests, as well as fostering increased interest in Broadway theatre and supporting the creation of profitable theatrical productions.

The purpose of the .BROADWAY gTLD is to:
- Provide a “seal of approval” that the content on .BROADWAY web sites is affiliated with legitimate Broadway theatre in New York City or across North America and the world, and that all tickets sold on .BROADWAY sites are through authorized, official channels.
- Advance the mission of The Broadway League by promoting and strengthening the Broadway industry in New York City and across North America and the world.
- Protect the Broadway brand from inappropriate use and create innovative partnerships and new digital real estate that empowers the engagement of Broadway League members, associates, partners, and organizations related to Broadway.
- Provide to Broadway League members interested in disseminating or seeking Broadway news, issues, show or theatre information, or any other Broadway-related topic with a convenient and recognizable domain name that associates them and⁄or their information with Broadway.
- Provide all those interested and qualified, worldwide, in selling or purchasing Broadway-related goods, services, or information with a convenient and recognizable domain name that associates them and⁄or their goods, services, or information with Broadway.
- Provide a top-level domain name that provides an identifiable means of communicating with people, organizations and businesses that associate or identify with Broadway.
- Provide to Broadway League members, associates, partners, and organizations related to Broadway an additional choice of available domain names at competitive prices.

The mission of .BROADWAY is to:
- Promote the Broadway industry in New York City, across North America, and around the world.
- Promote the sale of tickets through authorized, official channels and provide the consumer with a clear channel for such information and ticket purchases.
- Promote all things Broadway: its shows, theatres, issues, causes, interests, perspectives, positions, policies, supporters and admirers by making domain names ending in .BROADWAY available to qualified parties to use such .BROADWAY domain names for their legal purposes in the United States and worldwide, and by having information of any and all types and for any and all legal and authorized purposes available and disseminated from websites and email addresses ending in .BROADWAY for the registrants and users own authorized purposes in the United States and worldwide.
- Allow members and related organizations to promote their association or identification with Broadway on the Internet and in emails.
- Provide an identifiable means for people, organizations and businesses to communicate with those who associate or identify with Broadway.
- Increase the number of people and organizations in the United States and worldwide that publicly identify themselves via the Internet with Broadway through their use of .BROADWAY domain names and email accounts by making such .BROADWAY domain names affordable and readily available (subject to compliance with the rules governing .BROADWAY discussed elsewhere in this Application).

At present, no specific .BROADWAY domain name, or useful top-level alternative domain name, exists for the people, members of The Broadway League, organizations and businesses that associate themselves with Broadway, or people, organizations and business that want to communicate with them. Those wanting a domain name that indicates some level of association with or recognition of Broadway could seek a second level domain name such as “,”” or “,” but such domains (or similar names) are not readily available under the limited number of existing gTLDs, and more importantly only provide a secondary (at best) or weak (at worst) relationship between the domain name and the Broadway, which we believe is the primary goal of the registrant of such Broadway-related names. From a competitive perspective, registrants that want a domain name that effectively and efficiently shows an association with Broadway, or registrants that want a domain name that allows them to identifiably communicate with people who associate or identify with Broadway, face a domain name marketplace that provides them with few--if any--options for their purposes. The .BROADWAY top-level domain will resolve this problem by providing registrants with an efficient, effective, prominent, instantly understood means of showing their association with Broadway, and provide those qualified registrants who desire it, a domain that can effectively communicate information to such Internet users in an identifiable way, while at the same time providing competition with the existing TLDs and new gTLDs that will be approved by ICANN, thereby increasing consumer choice.
gTLDFull Legal NameE-mail suffixDetail
.glassBlack Cover, LLCdonuts.coView
Q18A CHAR: 7985

Donuts Inc. is the parent applicant for this and multiple other TLDs. The company intends to increase competition and consumer choice at the top level. It will operate these carefully selected TLDs safely and securely in a shared resources business model. To achieve its objectives, Donuts has recruited seasoned executive management with proven track records of excellence in the industry. In addition to this business and operational experience, the Donuts team also has contributed broadly to industry policymaking and regulation, successfully launched TLDs, built industry-leading companies from the ground up, and brought innovation, value and choice to the domain name marketplace.

ICANN and the new TLD program share the following purposes:
1. to make sure that the Internet remains as safe, stable and secure as possible, while
2. helping to ensure there is a vibrant competitive marketplace to efficiently bring the benefits of the namespace to registrants and users alike.

ICANN harnesses the power of private enterprise to bring forth these public benefits. While pursuing its interests, Donuts helps ICANN accomplish its objectives by:

1. Significantly widening competition and choice in Internet identities with hundreds of new top-level domain choices;
2. Providing innovative, robust, and easy-to-use new services, names and tools for users, registrants, registrars, and registries while at the same time safeguarding the rights of others;
3. Designing, launching, and securely operating carefully selected TLDs in multiple languages and character sets; and
4. Providing a financially robust corporate umbrella under which its new TLDs will be protected and can thrive.

Donuts’ financial resources are extensive. The company has raised more than US$100 million from a number of capital sources including multiple multi-billion dollar venture capital and private equity funds, a top-tier bank, and other well-capitalized investors. Should circumstances warrant, Donuts is prepared to raise additional funding from current or new investors. Donuts also has in place pre-funded, Continued Operations Instruments to protect future registrants. These resource commitments mean Donuts has the capability and intent to launch, expand and operate its TLDs in a secure manner, and to properly protect Internet users and rights-holders from potential abuse.

Donuts firmly believes a capable and skilled organization will operate multiple TLDs and benefit Internet users by:

1. Providing the operational and financial stability necessary for TLDs of all sizes, but particularly for those with smaller volume (which are more likely to succeed within a shared resources and shared services model);
2. Competing more powerfully against incumbent gTLDs; and
3. More thoroughly and uniformly executing consumer and rights holder protections.

This TLD is attractive and useful to end-users as it better facilitates search, self-expression, information sharing and the provision of legitimate goods and services. Along with the other TLDs in the Donuts family, this TLD will provide Internet users with opportunities for online identities and expression that do not currently exist. In doing so, the TLD will introduce significant consumer choice and competition to the Internet namespace – the very purpose of ICANN’s new TLD program.

This TLD is a generic term and its second level names will be attractive to a variety of Internet users. Making this TLD available to a broad audience of registrants is consistent with the competition goals of the New TLD expansion program, and consistent with ICANN’s objective of maximizing Internet participation. Donuts believes in an open Internet and, accordingly, we will encourage inclusiveness in the registration policies for this TLD. In order to avoid harm to legitimate registrants, Donuts will not artificially deny access, on the basis of identity alone (without legal cause), to a TLD that represents a generic form of activity and expression.

No entity, or group of entities, has exclusive rights to own or register second level names in this TLD. There are superior ways to minimize the potential abuse of second level names, and in this application Donuts will describe and commit to an extensive array of protections against abuse, including protections against the abuse of trademark rights.

We recognize some applicants seek to address harms by constraining access to the registration of second level names. However, we believe attempts to limit abuse by limiting registrant eligibility is unnecessarily restrictive and harms users by denying access to many legitimate registrants. Restrictions on second level domain eligibility would prevent law-abiding individuals and organizations from participating in a space to which they are legitimately connected, and would inhibit the sort of positive innovation we intend to see in this TLD. As detailed throughout this application, we have struck the correct balance between consumer and business safety, and open access to second level names.

By applying our array of protection mechanisms, Donuts will make this TLD a place for Internet users that is far safer than existing TLDs. Donuts will strive to operate this TLD with fewer incidences of fraud and abuse than occur in incumbent TLDs. In addition, Donuts commits to work toward a downward trend in such incidents.

Donuts has consulted with and evaluated the ideas of international law enforcement, consumer privacy advocacy organizations, intellectual property interests and other Internet industry groups to create a set of protections that far exceed those in existing TLDs, and bring to the Internet namespace nearly two dozen new rights and protection mechanisms to raise user safety and protection to a new level.

These include eight, innovative and forceful mechanisms and resources that far exceed the already powerful protections in the applicant guidebook. These are:

1. Periodic audit of WhoIs data for accuracy;
2. Remediation of inaccurate Whois data, including takedown, if warranted;
3. A new Domain Protected Marks List (DPML) product for trademark protection;
4. A new Claims Plus product for trademark protection;
5. Terms of use that prohibit illegal or abusive activity;
6. Limitations on domain proxy and privacy service;
7. Published policies and procedures that define abusive activity; and
8. Proper resourcing for all of the functions above.

They also include fourteen new measures that were developed specifically by ICANN for the new TLD process. These are:

1. Controls to ensure proper access to domain management functions;
2. 24⁄7⁄365 abuse point of contact at registry;
3. Procedures for handling complaints of illegal or abusive activity, including remediation and takedown processes;
4. Thick WhoIs;
5. Use of the Trademark Clearinghouse;
6. A Sunrise process;
7. A Trademark Claims process;
8. Adherence to the Uniform Rapid Suspension system;
9. Adherence to the Uniform Domain Name Dispute Resolution Policy;
10. Adherence to the Post Delegation Dispute Resolution Policy;
11. Detailed security policies and procedures;
12. Strong security controls for access, threat analysis and audit;
13. Implementation DNSSEC; and
14. Measures for the prevention of orphan glue records.

As a senior government authority has recently said, “a successful applicant is entrusted with operating a critical piece of global Internet infrastructure.” Donuts’ plan and intent is for this TLD to serve the international community by bringing new users online through opportunities for economic growth, increased productivity, the exchange of ideas and information and greater self-expression.