gTLD	Full Legal Name	E-mail suffix	Detail
.bcg	The Boston Consulting Group, Inc.	cscinfo.com	View

(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?

Answers should address the following points:
i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed .bcg gTLD is to enhance and expand the Boston Consulting Group’s ability to provide a superior online experience relative to its industry peers in a manner which instills trust and engenders confidence in the Boston Consulting Group and its affiliates.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• The Boston Consulting Group plans to operate the proposed .bcg gTLD as a restricted, exclusively controlled TLD and as such will not be commercially offered for registration⁄use by the general public. Thus, the Boston Consulting Group will have exclusive ownership and control over all second-level registrations within the TLD and their use. As a result, we believe the .bcg gTLD will be both different and innovative because never before has a public, commercial entity utilized a TLD to convey to Internet users the origin of distribution and an affirmation of authenticity of the content therein.

iii. What goals does your proposed gTLD have in terms of user experience?

• The proposed .bcg gTLD has the following user experience goals:
i. Provide thought leadership in our field to interested parties;
ii. Protect our brand through consolidation of our online presence; and
iii. Simplify online navigation to the Boston Consulting Group, services.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.

The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Applicant, affiliated entities and authorized business partners will be permitted to register second-level domains for Applicant business purposes only for a term of one to ten years. Affiliated entities who are part of the same corporate organization as the Applicant who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Applicants and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information, for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant’s business partners and⁄or affiliates that are not owned by Applicant or its corporate parent company, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate business partner and⁄or affiliate agreements with Applicant entity. Registrations by business partners or affiliates not owned by Applicant or its corporate parent company will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicants brand reputation, business relationships or other business interests. Failure to do any of the above, will result in the immediate suspension of registrant’s registration agreement and⁄or all deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed .bcg gTLD will be a restricted, exclusively controlled TLD where the Boston Consulting Group corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD

Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

We will integrate the use of the proposed new gTLD with our current marketing channels and communications.
Future outreach and communications campaigns will be carried out as when needed to reaffirm and clarify the above.

gTLD	Full Legal Name	E-mail suffix	Detail
.ally	Ally Financial Inc.	cscinfo.com	View

i. What is the goal of your proposed gTLD in terms of areas of specialty, service levels, or reputation?
• The goal of the proposed (.ally) gTLD is to enhance and expand Ally Financial Inc.’s ability to provide a superior online experience relative to its industry peers in a manner which instills trust and engenders confidence in Ally Financial Inc. and its affiliates.

ii. What do you anticipate your proposed gTLD will add to the current space, in terms of competition, differentiation, or innovation?
• Ally Financial Inc. plans to operate the proposed (.ally) gTLD as a restricted, exclusively-controlled TLD and as such will not be commercially offered for registration⁄use by the general public. As a result, we believe the (.ally) gTLD will be both different and innovative because never before has a public, commercial entity utilized a TLD to convey to Internet users an affirmation of authenticity of the content therein.

iii. What goals does your proposed gTLD have in terms of user experience?

• Ally Financial Inc. is a leader in the financial services industry, which has been plagued by cybersquatting, typo squatting, phishing, pharming and identity theft scams due to the personal and confidential data that is utilized in customer accounts and services to consumers. This malicious online conduct has shaken the trust and confidence of consumers to share information and transact business online. Thus, the proposed (.ally) gTLD has the following user experience goals:
i. Foster trust and engender confidence in online interactions in Ally Financial Inc. and its affiliates;
ii. Reduce the risk of Internet users being misled, believing and⁄or acting on erroneous, information about Ally Financial Inc., its affiliates and⁄or its products and services presented online by unauthorized 3rd parties;
iii. Simplify online navigation to Ally Financial Inc. products, services and affiliate information; and
iv. Increase direct navigation from advertising campaigns.

iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.


The proposed gTLD will be a restricted, exclusively-controlled gTLD where only Ally Financial Inc. and affiliated entities will be permitted to register second-level domains for business purposes of the Applicant for a term of one to ten years. Affiliated entities who seek registrations for second-level names under the TLD will be required to present evidence in writing to accredited registrar(s) for the TLD demonstrating explicit authorization from an officer of the Applicant company to register second-level names within the TLD to protect against unauthorized registration within the TLD by unaffiliated third parties. Ally Financial Inc. and affiliated entities owned and⁄or controlled by the same corporate parent company will supply corporate contact and ownership information, not personal information for each registration obtained under the TLD for display in the TLD WHOIS.

To the extent second-level domain names are ever registered to Applicant affiliates that are not owned by Applicant, registrants will be required to execute a registration agreement that incorporates all required ICANN consensus policies and other legal⁄policy requirements imposed on new gTLD applicants into the terms and conditions of the domain name registration agreement. Such registration may also be subject to additional terms and conditions under separate affiliate agreements with Applicant entity. Registrations by affiliates not owned by Applicant will require written, pre-approval by designated individual(s) at Applicant company, must provide corporate contact information, not personal information, for WHOIS purposes and must be made with Applicant’s registrar of choice. Registrants must not use the domain name in any way that may damage or diminish Applicant’s brand reputation, business relationships or other business interests. Failure to do any of the above will result in the immediate suspension of registrant’s registration agreement and⁄or deletion of all domain names currently registered in the TLD.

v. Will your proposed gTLD impose any measures for protecting the privacy or confidential information of registrants or users? If so, please describe any such measures.

• The proposed (.ally) gTLD will be a restricted, exclusively controlled TLD where Ally Financial Inc. corporate contact information will be clearly listed in the WHOIS record for each registration within the TLD. Thus, there are no measures that need to be proposed to protect the privacy or confidential registration information of registrants⁄users of the TLD.

vi. Describe whether and in what ways outreach and communications will help to achieve your projected benefits.

Prior to using the proposed (.ally) gTLD for product and service marketing⁄advertising, marketing campaign activation, interaction and communication with individuals and entities with whom Ally Financial Inc. has a business relationship, and⁄or implementing new online navigation strategies, Ally Financial Inc. anticipates conducting a multi-faceted outreach and communications campaign that will likely involve direct mail to existing and prospective customers, distribution of online advertising and marketing via our active, client and affiliate-facing websites and other public relations activities to:
• Further communicate Ally Financial Inc.’s commitment to online consumer safety;
• Inform the market of Ally Financial Inc.’s ownership and planned use of the proposed (.ally) gTLD; and
• Clearly define the expected benefits to clients, prospective clients, affiliates and Internet users at large.
Future outreach and communications campaigns will be carried out when needed to reaffirm and clarify the above. Ally Financial Inc. believes outreach and communication will be critical to building trust and confidence in the legitimacy of the TLD.