22 Describe proposed measures for protection of geographic names at the second and other levels in the applied-for gTLD

Prototypical answer:

Given the fact that the Applicant is world-leading satellite operator, providing reliable and secure satellite communications solutions to broadcast, telecom, corporate and government customers worldwide, it has a vested interest in giving its visitors, customers and business partners a clear and predictable naming scheme in the .SES TLD. Since visitors and customers may mainly be looking for offers and activities organized by SES Astra and its business units on the basis of their geographic destination, the Applicant may indeed develop plans in order to register domain names that exclusively contain geographic names (country names, city names, names of regions, etc.).
However, if such domain names will be registered, the Applicant will do so considering the following confines:
(i) these domain names will be exclusively registered in the name of the Applicant ⁄ Registry Operator or its Affiliates, and not in the name of a third party that is not controlled by the Applicant ⁄ Registry Operator, unless agreed upon otherwise with the authority competent for giving its consent in accordance with Specification 5 of the Registry Agreement;
(ii) where consents are required prior to the registration and use of a domain name referred to and in accordance with Specification 5 of the Registry Agreement, the Applicant will obtain such consents before actually registering, delegating and using these domain names.
In any case the registration, delegation and use of domain names corresponding to geographic names will at all times be done:
- in the best interest of the Applicant and its business activities in financial services and possibly other markets; and
- in order to directly and indirectly promote local commercial activity in the geographic locations of which the name has been registered in accordance with (i) above.

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