18(c) What operating rules will you adopt to eliminate or minimize social costs?

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.ROCHERFerrero Trading Lux S.A.valideus.comView

As previously stated, the .Rocher registry will be a standard registry closed to third parties and will be used only by pre-validated representatives of Ferrero or selected partners. Social costs and negative consequences on customers are therefore likely to be minimised and possibly even eliminated.

As discussed in greater detail above, one major goal of the .Rocher registry is the protection of consumers from confusion. In a sense, the .Rocher registry is itself a tool to eliminate or minimize that social cost because a .Rocher domain will signpost authenticity. We will control allocation of second level domains very carefully, checking to ensure that requests for domains are authentic and valid.

How will multiple applications for a particular domain be resolved, for example, by auction or on a first come first served basis?
There will be no market in .Rocher domains. Therefore we will not receive multiple applications for a particular domain and so there will be no need for any resolution.

Explain any cost benefits for registrants you intend to implement (e.g. advantageous pricing, introductory discounts, bulk registration discounts).
Because all .Rocher domain names will be registered within the Ferrero Group there will be no cost benefits for registrants.

The Registry Agreement requires that registrars be offered the option to obtain initial domain name registrations for periods of one to ten years at the discretion of the registrar, but no greater than 10 years. Additionally the Registry Agreement requires advance written notice of price increases. Do you intend to make contractual commitments to registrants regarding the magnitude of price escalation?
The Ferrero Domain Name Management Team will set the period of registration for .Rocher domains. We are applying to support our strategic goals and to protect our IP, not to generate revenues from selling domains. Therefore it will not be necessary to consider contractual commitments nor issues around pricing including price escalation, though we will comply with the provisions of Section 2.10 of the Registry Agreement.

Before launching this TLD, Ferrero will develop and publish its policies and guidelines, setting out full details of how the registry will implement its vision and purpose as set out in this answer. Ferrero may adapt its policies and proposed use of the gTLD, in a manner consistent with the Purpose, to reflect changes in its business and the adoption of new gTLDs by the community.

Similar gTLD applications: (7)

gTLDFull Legal NameE-mail suffixzDetail
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.FERREROFerrero Trading Lux S.A.valideus.com-1.88Compare
.MRPORTERRichemont DNS Inc.valideus.com-0.55Compare
.CAREMOREWellPoint, Inc.valideus.com-0.41Compare
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