18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Red Circle, LLC, the applicant for the “.expert” gTLD (the “Registry”) intends to serve all considering themselves “experts” in any field or industry, and all who require their expertise by enhancing communication, easing access to relevant information, and providing better searchability. “Expert” is a universal term with a distinct and clear meaning around the globe, defined as “a person who has a comprehensive and authoritative knowledge of or skill in a particular area”. Many seek to identify themselves or their services as expert. Experts possess the faculty for judging or advising correctly or wisely and are accorded authority and status by their peers or the public in a particular field. The term bestows worth, asserting the good name of the person or business using the title. Those requiring expertise seek out so-called experts for advice and guidance in wide variety of endeavors. The Registry will create a digital environment dedicated to experts in every field, bringing together those seeking expertise with those offering it. Among a nearly endless realm of possibilities, domains featuring a .expert TLD will serve as platforms for dispensing advice, promoting expert services, and sharing specialized techniques. Experts in any field will gain an opportunity to promote their specialties in an intuitive and direct manner, by obtaining a website with a TLD that identifies them as an expert. Additionally, by building distinct communities around many categories of expertise, the Registry will create an environment for innovation, new opportunity, job creation, and economic growth among registrants, internet users and others by bringing them together in a vertical marketplace.

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