18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of Microsoft Corporation is to transform the way people work, play and communicate throughout the world through the provision of software, services and hardware. Microsoft does business throughout the world, with offices in more than 100 countries and over 90,000 employees. Every day, billions of consumers and businesses work, play, and communicate using Microsoft software, services, and hardware.

Microsoft is a world leader in developing innovative technology to enhance individual and business productivity. In the 21st century, consumers and businesses are continually searching for ways to communicate and share information more easily and to share documents seamlessly and reliably with friends, family, and co-workers. Microsoft’s Docs service enables Facebook users to create and share Microsoft Office documents directly with their Facebook friends, using the tools available in Microsoft Office 2010. Every month tens of thousands of consumers use the Docs service to share information.

A .docs gTLD may provide a platform and opportunity to expand the potential of this document sharing solution and play a key role in enabling innovative ways for users to communicate more efficiently and to integrate the Docs service into their business productivity workflows.

The mission of the .docs gTLD is to lay the ground work for providing consumers and businesses who interact with Microsoft through the .docs registry with a more secure and authentic experience and to promote the Docs service.

Similar gTLD applications: (0)