18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

.buzz and dotStrategy

dotStrategy Co. intends to create a .buzz in the domain name industry. ʺBuzzʺ is whatʹs happening right now.

Creating a buzz around a brand, product or service is the goal of advertising and marketing professionals worldwide. Products having buzz are products everyone is talking about. News and information sharing are also central to the new social Internet. Users share news around noteworthy developments and events. When news becomes worthy of sharing with friends, people say there is a ʺbuzzʺ around it. .buzz is intended to provide a label for news and information sharing.

The mission and purpose of DotStrategyʹs .buzz gTLD is to be family-friendly registration space for registrants seeking to label their Internet-based content as noteworthy and as to whatʹs happening right now.

dotStrategy is an Arkansas-based company, with a principal place of business in Conway, Arkansas. The company is the creation William Doshier, an experienced domain name developer and business leader.

dotStrategy has chosen to partner with Neustar, Inc. for its back-end registration services. Neustar is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, entertainment, advertising and marketing industries throughout the world. Neustar applies its advanced, secure technologies in routing, addressing and authentication to its customersʹ data to help them identify new revenue opportunities, network efficiencies, cybersecurity and fraud protection measures.

Neustar Domain Name Registry Services operates the global registry for .us and .biz; in addition, it provides back-end registry services for .co, .tel and .travel, gateway services to country code top level domains (ccTLDs), internationalized domain names (IDNs), and full registry services to new top level domains. Neustarʹs registry is connected to over 250 domain name registrars worldwide. Neustar works with its registrar partners to provide the operational, technical and marketing support they need to help them capitalize on their customersʹ receptivity to well-known top level domain (TLD) options such as .biz and .us, as well as new TLD alternatives.

Neustar also provides a suite of DNS and cybersecurity services and to enterprise customers built on a global directory platform. These services play a key role in directing and managing Internet traffic flow, resolving Internet queries, and providing security protection against Internet breaches called Distributed Denial of Service (DDoS) attacks.

Neustar operates under strict neutrality standards, which means they do not favor any particular communications service provider, telecommunications industry segment or technology or group of telecommunications consumers over any other service provider, industry segment, technology or group of consumers.

Similar gTLD applications: (0)