18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Hamburg, officially Free and Hanseatic City of Hamburg, is the second-largest city in Germany, the thirteenth largest German state, and the sixth-largest city in the European Union.

The city is home to over 1.8 million people, while the Hamburg Metropolitan Region (including parts of the neighbouring Federal States of Lower Saxony and Schleswig-Holstein) has more than 4.3 million inhabitants. Situated on the river Elbe, the port of Hamburg is the second largest port in Europe (after the Port of Rotterdam) and it is among the twenty largest in the world. Hamburg is the seat of the International Tribunal for the Law of the Sea.

Hamburgʹs official name, Free and Hanseatic City of Hamburg (German: Freie und Hansestadt Hamburg), reflects Hamburgʹs history as a member of the medieval Hanseatic League, as a free imperial city of the Holy Roman Empire, and that Hamburg is a city-state and one of the sixteen States of Germany.

Hamburg is a major transport hub in Northern Germany and is one of the most affluent cities in Europe. It has become a media and industrial centre, with plants and facilities belonging to Airbus, Blohm + Voss and Aurubis. The radio and television broadcaster Norddeutscher Rundfunk and publishers such as Gruner + Jahr and Spiegel-Verlag are pillars of the important media industry in Hamburg. In total, there are more than 120,000 enterprises.

The city is a major tourist destination for both domestic and overseas visitors; Hamburg ranked 23rd in the world for liveability in 2009, higher in some alternate rankings and, in 2010, the city ranked 10th in the world.


* MISSION *

.HAMBURG is the top-level domain of the Community of Hamburg in the Internet. The local domain names available with the .HAMBURG top-level domain are concise and create an identity for citizens, companies and institutions. Those providing and looking for information, goods and services can thus intuitively come together. The .HAMBURG domain names strengthen the feeling of community amongst Hamburgers, improve communication and make interaction easier, thus providing a stimulus for innovation and development. Both for Hamburgers and for non-Hamburgers, Hamburg becomes more attractive as a place to visit, as a commercial location and as a place to live.


* PURPOSE *

The purpose of the .HAMBURG top-level domain is to serve the needs of the community of the Free and Hanseatic City of Hamburg as well as for the metropolitan area of Hamburg on the Internet by its own top-level domain.

The Community consists of individuals and legal entities that can demonstrate an economic, cultural, social, historic or other relationship to the Free and Hanseatic City of Hamburg or the metropolitan area of Hamburg that can be verified by (i) a residence within the metropolitan area of Hamburg, or (ii) a Whois contact’s residence within the metropolitan area Hamburg or (iii) other valid evidence.
The purpose reflects and incorporates the relationship towards the local conditions and the local interests of the relevant authorities, citizens and organizations. The needs of the Community in terms of the .HAMBURG top-level domain are defined in order to serve the purpose:

(i) To give the Free and Hanseatic City of Hamburg and the metropolitan area of Hamburg, the Hamburgers, their locations and their organisations a unique destination proposition (UDP) by an own digital identity in the Internet with individual .HAMBURG domain names.

(ii) To create a new namespace with attractive .HAMBURG domain names which are (i) demanded by the Community, which (ii) each member of the community may register and which (iii) are likely to create more and better search engine positions for the Community members.

(iii) To facilitate an intuitive search and access approach for Hamburg-associated content and service for citizens, tourists, investors, organizations and administration by a reasonable name space management including (i) the reservation and delegation of generic category domain names for special purposes such as directory services or for the support of the city’s homepage, (ii) measures to mitigate domain grabbing, cybersquatting, speculation and other unlawful activities.

(iv) To aim at an active use of .HAMBURG domain names by citizens, organizations and administration for websites, email and other domain name related services by creating awareness and offering support and to do so especially for individual citizens and SMEs.

Hamburg Top-Level-Domain GmbH has worked from its start in 2007 with the community of Hamburg to incorporate their interests. The activities include information events together with the chamber of commerce, talks about the chances for companies by using the .HAMBURG TLD, press and media information about .HAMBURG and the continuous exchange for more than five years with representatives of the City of Hamburg and politicians as well as with local companies and associations of different branches. In addition to that, an incorporated society named “Initiative dotHamburg” was founded in 2007 in order to promote the new TLD .HAMBURG towards the local economy, citizens and politics.


*The Vision of .HAMBURG *

In the future, companies, individuals and institutions from Hamburg will be found under .HAMBURG domain dames.

The allocation of .HAMBURG domain names shall incorporate, in a fair and transparent manner, the many and varied interests of the citizen and institutions of Hamburg and their community in the top-level domain .HAMBURG. The .HAMBURG policies shall ensure that Hamburger citizens, their institutions and their organizations may benefit individually by a unique identity with a .HAMBURG domain name.

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