18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
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2 BENEFITS TO REGISTRANTS, INTERNET USERS, AND OTHERS
The .comsec gTLD will provide domain name registrants and Internet users with an exciting new gTLD that is supported by Verisign’s world-renowned registry infrastructure, which has a proven track record of stability and security.
2.1 Business Goals
Verisign will work to build .comsec as a global gTLD brand that provides registrants with a robust range of value-added services.
2.2. Competition, Differentiation, and Innovation Goals
Verisign is developing .comsec with a focus on providing registrants a suite of value-added services intended to enhance and strengthen the online properties of .comsec registrants.
2.3 User Experience Goals
Verisign strives to maintain an exemplary level of stability, security and availability across all domains for which it provides stewardship. Verisign’s commitment to .comsec registrants is that the infrastructure operating their domain will provide a robust level of operational stability.
2.4 Measures to Protect Privacy and Confidentiality
2.5 Outreach and Communications
Verisign will engage in an international marketing and public relations campaign to educate users about the unique value and benefits of the .comsec gTLD. The campaign will feature standalone marketing and public relations efforts, as well as channel⁄registrar promotional efforts. The outreach campaign focuses on three areas:
• Registrars: Verisign will work extensively with its registrar channel to promote the benefits and value of .comsec domain names, and will help registrars identify the types of prospective registrants that may benefit from the value-added services .comsec offers.
• Registrants: Verisign will target marketing efforts at registrants that are likely to find specific value in .comsec’s value-added services.
• Users: Focusing on public relations and media outreach, Verisign will educate users about what it means when an Internet address is registered in .comsec
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