18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

Todayʹs global economy is quickly transforming as business continues to evolve in a digital
world. Both businesses and consumers demand the ability to communicate, access up-to-date
content, and manage the latest information anytime, anywhere, on any device. The demand for
greater speed, capacity, and security will continue to increase as the Internet of tomorrow
continues to expand and take shape. By leveraging the .verisign gTLD as a brand TLD, not for
distribution, Verisign can build a unified, identifiable voice in the market through thought
leadership, service and product offerings, and additional brand protection.

Similar gTLD applications: (0)