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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.kidsDotKids Foundation Limitedtld.asiaView
The .kids TLD is restricted to children centric organizations, non-governmental organizations (NGOs), children’s rights initiatives and children led initiatives in the first phase of Sunrise. Throughout the Sunrise, Landrush phases and upon Go Live, the .kids TLD is restricted to registrants who expressly adhere to the following Guiding Principles in the provision of content and services with their .kids domain

Intended registrants in the TLD include members of the community, especially:
2) Charities, non-government organizations and government institutions that work on the well-being of children.
3) Parents and educators
4) Educational institutions, organizations and operations that are primarily serving children

In general, organizations and businesses whose target group is kids, meaning anyone under the age of 18.

The intended end-users would be kids, or anyone who might be interested in kids related services or products.

PURPOSE OF THE COMMUNITY BASED gTLD

a. Create a kids friendly Internet space
The primary purpose of the community based gTLD is to best serve our stakeholders. As defined in 20a. They are kids, charities, NGO, government institutions and alliances; parents and educators, and any companies, manufacturers and educational institutions. Since there are clear distinctions of our community members, we can segment and define their needs.

Needs of Kids: The ability to freely browse the Internet in acquiring information. Moreover, the information that they reach to is easy to comprehend.

Needs of charities, NGOs, government institutions and alliances: Peace in mind where the information children reach to are constructive to their upbringing, and is not harmful to children

Needs of parents and educators: Having the peace in mind where children can browse the Internet freely, while not having to worry whether they reach to harmful information that would affect their upbringing.

Needs of companies, manufacturers and educational institutions: Abilty to reach to their target group, children more effectively and easily

Our purpose is to best serve the needs of our community members.

b. Encourage children’s participation online

c. Support and contribute to the children community
In order to be able to support and contribute back to our community, we would first need to be self-sustainable and not rely on uncontrollable factors to generate our income, such as donations.

RELATED ACTIVITIES TO SERVE OUR PURPOSE
The string of the domain, as well as policies in place of DotKids will ensure that the domain namespace will be more relevant to these target groups. Concrete actions that DotKids has taken include the design of Sunrise registration policies where we prioritize non-governmental organization (NGO), children centric organizations, children’s product manufacturers, suppliers, importers and crafters.Moreover, the Guiding Principles that the registrants would need to agree ensure the registrants would design the website for kids on a best-efforts basis.

Although after the Sunrise and Landrush policies, the domain names will be sold on a first-come-first serve basis, DotKids have policies the in place even after the initial stage of registration. The Protection Scheme will ensure things would not deviate from what we intended to.

More details please refer to sections 18(a) and (b) above.

LASTING NATURE OF THE PURPOSES
Unlike adults, kids under 18 years old require more protection, care and guidance. The first ever legally binding international instrument to incorporate the full range of human rights—civil, cultural, economic, political and social rights is the UNCRC. Understanding kids under 18 years old requires more protection, care and guidance than adults, in 1989, world leaders worked together to bring attention on the human rights of kids and designed the special convention just for the kids -- UNCRC.

Moreover, provided that kids have different levels of understanding skills and language capability at different ages and maturity, they are undoubtedly a community with special social needs.

According to a publication of the Scottish Government in January 2010 about advocacy support for children and young people, “Advocacy is about ensuring that children and young people can express their views and that these views are heard and taken into account by those who are involved in decision making about children and young peopleʹs lives.”

As a matter of fact, many policies and discussions related to kids nowadays are developed without the participation of kids themselves which kids have relatively low control and influence to the decision making process. Advocacy support is therefore important to ensure kids can express freely with adequate facilitation to overcome any communication barriers. While the current advocacy support emphasized by various Acts or guidelines of government bodies is mainly about situations that are related to formal processes such as legal hearings, we believe that advocacy for kids in the Internet world is also an important agenda for the development of kids.

The .kids initiative is not about child protection, but about promoting kids-friendly content and an environment favorable to the development of children with the participation from children. Kids-friendly content is not only about safety, but about the effectiveness and attractiveness of the presentation of the same information to kids. It is often said that children are the future pillars of our society. But people often forget that children are also part of the present society. The .kids initiative embraces a world that respects the rights of the child not only in safety, but also their rights to participate in the development of relevant policies which will shape their world now and into the future.

For harmonious and full development of kids’ personality, kids have special social needs distinct from adults. Kids should grow up in the care and under the responsibility of the society. The DotKids Foundation is committed to protecting kids from unwanted materials that are likely to disturb and harm them, at the same time, entitling them basic human rights especially in the use of internet, providing them a platform for knowledge exploration, that embraces the freedom of expression and participation in global policies.

The DotKids Foundation develops and promotes the children’s best interests across areas of different human rights, including civil, cultural, economic, political and social rights. Under UNCRC, children all over the globe are entitled to have different basic human rights including the right to survival; to develop to the fullest; to protection from harmful influences, abuse and exploitation; and to participate fully in family, cultural and social life.
The DotKids Foundation aspires to develop the “.kids” domain not only as a playground and knowledge exploration space for kids, but also as a nurturing ground for children participation in global policies, especially in Internet governance. The vision of the DotKids Foundation is rooted in the UNCRC and accepts the guiding principles of the Convention, including non-discrimination; adherence to the best interests of the child; the right to survival, protection and development; and the right to participation by the child.