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20(c) Provide a description of the community-based purpose of the applied-for gTLD

gTLDFull Legal NameE-mail suffixDetail
.islamAsia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.nsline.comView
• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.
gTLDFull Legal NameE-mail suffixDetail
.MUSICDotMusic ⁄ CGR E-Commerce Ltdmusic.usView
The .MUSIC mission⁄purpose is:
• Creating a trusted, safe online haven for music consumption
• Establishing a safe home on the Internet for Music Community members regardless of locale or size
• Protecting intellectual property and fighting piracy
• Supporting musiciansʹ welfare, rights & fair compensation
• Promoting music and the arts, cultural diversity and music education
• Following a multi-stakeholder approach of fair representation of all types of global music constituents, including a rotating regional advisory board working in the best interests of the Music Community

The Music Community encompasses global reaching commercial and non-commercial stakeholders, and amateur stakeholders.

.MUSIC will effectively differentiate itself by addressing the key online usage issues of safety, trust, consistency, brand recognition as well as communicate a websiteʹs content subject-matter: music-related content. The exclusivity of the .MUSIC TLD will be established by protection mechanisms for established Music Community entities, while also allowing Do-It-Yourself artists to register and use their .MUSIC domain consistent with .MUSIC Use Policy.

In addition to .MUSIC domain registrations, DotMusic will provide related services which have been established through ongoing outreach efforts. Music Community members need to be able to distinguish themselves from illegal and right infringing websites, a critical factor for the Music Community to ensure that monies flow to the right holders. DotMusic launch-related services are:

1. Developing the Music Community Social Network Premium Domain Channels (Premium Channels) sorted by NAICS classifications and category types e.g. genre⁄language. They will leverage Search Engine Optimization (SEO) best practices to improve .MUSIC site search result rankings. The objective is for .MUSIC domains to signal a badge of trust that enables search engines to provide music consumers more relevant and safer search results while reducing infringing and unlicensed rogue websites. Premium Channel development will also include a global Song Registry
2. Enriching society with artistic and cultural diversity; promoting arts and music through sponsorships, events and Music Community activities
3. Advancing music education and the study of music in school curriculum by donating proceeds of domain registrations to relevant causes
4. Re-inventing music discovery and search innovation by leading the way to establish the global music standard for official music websites to benefit the at-large global Music Community and the Internet

The .MUSIC mission and purpose has been established by interactions with Community members through numerous outreach activities and upon experiences gained in previous ICANN new gTLD launches. The mission⁄purpose is consistent with ICANN’s Affirmation of Commitments (AoC) and Basic Principles of the International Music Registry (IMR - with participants including RIAA, IFPI, SCAPR, ACTRA, SAMRO, IRSC, ECAD, CIAM), including:

- the “vital importance of transparency, openness and non-discrimination.” (www.internationalmusicregistry.org⁄portal⁄en⁄basic_principles.html) and
- “ensuring accountability, transparency and the interests of global Internet users”, “enhancing the operational stability, reliability, resiliency, security, and global interoperability of the DNS” and “promoting competition, consumer trust, and consumer choice” while “adequately addressing consumer protection, malicious abuse, and rights protection issues” (www.icann.org⁄en⁄about⁄agreements⁄aoc⁄affirmation-of-commitments-30sep09-en.htm).

DotMusic mission⁄purpose guiding principles:

TRANSPARENCY OPENNESS & ACCOUNTABILITY
DotMusic has been an accessible and transparently visible .MUSIC applicant since 2008 communicating its intentions publicly at music events, online through its website and social media outreach, and through mainstream and non-mainstream media. The .MUSIC registration policies and protection mechanisms have been developed using a bottom-up, multi-stakeholder methodology with input from international Music Community members in both the commercial and non-commercial sector.

DotMusic serves the Community without conflicts of interest and is accountable to the Community by establishing a Music Community Advisory Committee with representation from each constituency in the Community. The Committee will advise and provide perspective on .MUSIC issues such as broad policy matters and introductions of new services to meet the Community needs.

INTERNATIONAL COMMUNITY PARTICIPATION, COMMUNICATION AND OUTREACH
Since 2008, DotMusic has participated in over one hundred public events globally (full list: www.music.us⁄events.htm), including public speaking engagements, keynote addresses, major music and domain conferences, festivals, events and expos; earned media (broadcast, online and print) in major mainstream publications, online press, and thousands of blog and social media mentions; over 1.5 million emails of support; top search engine results for DotMusic website; and over 5 million social media followers; sponsored major Music Community events globally to explain the intended benefits of the .MUSIC TLD, requesting support and letters of intent or interest by supporters or Music Community Member Organizations (mCMO) for this .MUSIC application.

Specific details of the these activities can be found in response to question 18b(vi). Support letters are attached in response to question 20f (updated list can be found on www.music.us⁄letters).
.MUSIC is trademarked in over 20 countries; has been using the brand in commerce (www.music.us⁄commerce), advertising and sponsorships, in domain registrations as an authorized reseller, merchandising and other commercial activities.

STANDARDS COMPLIANCE, SECURITY, RESILIENCY, AND STABILITY
Afilias is the DNS Registry provider for .MUSIC. Details of technical and operational capabilities matching the .MUSIC mission are provided in responses to questions #24-44.

COMPETITION, INNOVATION, FAIRNESS, AND CONSUMER CHOICE
Balanced domain registration restrictions and an inclusive, delineated Community definition ensures the entire Music Community can register .MUSIC domains, provides fairness in .MUSIC domain availability, offers a branding advantage, avoid conflicts of interest, anti-competitive concerns and anti-trust actions.

The Premium Channels will maximize the competitive landscape and innovation in both the music and domain space.

INTELLECTUAL PROPERTY PROTECTION AND TRUST
In consultation with major music constituents, including multiple Coalitions (such as a Coalition that includes the RIAA, ASCAP, BMI, SESAC, IFPI, A2IM, FIM, CISAC, IMPALA, NMPA, SABAM, FIM and others), DotMusic has developed policies to protect intellectual property, fight piracy and ensure .MUSIC domains are allocated in fair methods so that music consumers and Internet users are assured the highest level of trust and authenticity when they visit a .MUSIC domain.

A Global Protected Marks List (GPML) will reserve all major music brands and established artists, such as RIAA-certified platinum-selling bands.

Phased launches provides rights holders a first-come in the .MUSIC Sunrise, auction of multiple initial landrush domain inquiries, and eventually allows all stakeholders of the Music Community to register. All registrants must adhere to restricted Use, Name and Anti-Abuse policies and other enhanced safeguards to prevent detrimental practices that harm the Community.

Dispute mechanisms, compliance efforts, and data validation processes will provide an added level of trust.

DotMusic will conduct reviews of the applicability, usability, overall Music Community satisfaction. Results will be publicly provided to the Music Community for feedback and looks forward to providing review results and expertise in the ICANN Post-Launch New gTLD Review.