gTLD	Full Legal Name	E-mail suffix	Detail
.islam	Asia Green IT System Bilgisayar San. ve Tic. Ltd. Sti.	nsline.com	View

• Intended registrants in the TLD.

The .Islam gTLD is intended for Muslim faithful who wish to promote, participate or learn about Islam and its various facets, its affect on the daily life of the people around the word, its history, its law and jurisprudence and the rich and diverse culture that surrounds it. Thus, any well-intentioned Muslim who wants to supply such content, or do business based around it, will be able to operate a domain under the .ISLAM gTLD.

• Intended end-users of the TLD.


For a fifth of the worldʹs population, Islam is both a religion and a complete way of life. Muslims follow a religion of peace, mercy, and forgiveness - and the majority have nothing to do with the extremely grave events which have come to be associated with their faith. Every Muslim, and indeed a great many non-Muslims, in the world can benefit from .ISLAM websites and the wealth of information and services that it is anticipated will offered by them. The diversity of the .ISLAM gTLD’s offering would be wide enough to cover almost all audiences and their Islam-related needs, considering that all .ISLAM websites will be promoting Islam in some form.

Within all of these populations, the specific intended end users of the .ISLAM gTLD are manifold, and include:

People with ties to Islamic heritage: This includes a significant percentage of both the population of Muslim countries and also with other nations.
Individual Muslims: As demonstrated above, this includes hundreds of millions of individuals around the world.
Students: Those learning about different aspects of Islam, its concepts, its laws, its culture and heritage and its many other facets would benefit from increased resources online that would help them to learn and develop.
Islamic businesses: as in every community, Muslims undertake a great deal of business both within their community and also with external groups. The ability to link their business to the word Islam will therefore be of significant importance to Muslim businesses, both to denote a Muslim-based business and also as a source of pride in being known as such. Indeed, the word Islam is already exceptionally popular within online business – and the word alone yields more than 500 million hits when searched.
All sects: As described above, the main two sects of the Muslim community are Sunnis and Shias – both of whom will be welcome to operate under the .ISLAM gTLD, alongside all other Muslim sects.

It is hoped that not only will these intended users derive individual benefit from the existence of a .ISLAM community, but that they will also contribute in turn. This should create a group benefit, which will in turn feed back in to individual benefits – establishing a beneficial cycle.


• Related activities the applicant has carried out or intends to carry out in service of this purpose.

Anticipating the diversification of TLDs now being realized, and the consequent introduction of an Islamic-specific online space, AGITSys has been working with a wide variety of related parties for several years in preparation, and will continue to do so going forward. A key element for the success of the .ISLAM gTLD is a strong and interactive community, which Muslims around the world are proud to associate with and keen to contribute to. To ensure this, AGITSys will sponsor community outreach and marketing, in order to raise awareness of the forthcoming possibilities. These possibilities are also highly appealing for Islamic businesses, and as such AGITSys will engage in dialogue with those businesses, and industry chiefs, regarding their ideas for how the .ISLAM gTLD will take shape, and what they intend to subsequently give back to it.
Quality content will also be fundamental to a thriving .ISLAM community, especially because AGITSys is committed to ensuring that .ISLAM is populated by quality second-level domain offerings. With this in mind, AGITSys will be talking with those most likely to contribute quality content, from news and media agencies to academics and libraries (who will be able to digitize Islamic materials and then distribute them online comprehensively for the first time) about how they can and will contribute, and what AGITSys can do to facilitate this process.
Ultimately, however, religion will always be the most important element for a successful .ISLAM community online. The entire gTLD concept is designed as a place of online respect; almost worship, for those of Islamic faith. As such, the involvement, blessing and feedback of the Islamic religious community is fundamentally important. Aware of this, AGITSys has been in prolonged and continued contact with important religious figures – asking them what they want to see and how they would like to see it done, whilst also encouraging them to spread the word and prepare themselves. This should mean that when the .ISLAM gTLD comes online, there will be a large swathe of information posted almost immediately – therefore instantly creating a rewarding user experience.

• Explanation of how the purpose is of a lasting nature.

The community that will be served by .ISLAM--growing as it has out of the Muslims community--has thrived and grown for more than a millennium. Remarkably, it has done so largely without the level of connection online found within Western cultures. This existing community interconnection speaks to the cultural staying power of the Islamic community and the many ways it enriches world culture.

With the adoption of a .ISLAM community, this robust group will be further empowered to interconnect and grow, allowing it to take its equal place on the Internet stage. The community thrives now, but will reach new heights through the .ISLAM gTLD.

The growth of the .ISLAM gTLD will be driven by what economists refer to as the network effect. A network effect occurs when a service becomes more popular as more individuals adopt it. A significant portion of the serviceʹs value stems directly from the increased adoption and usage of the service. Historically the network effect is most powerful in tools of interconnection. The telegraph and telephone were technologies that grew exponentially due to the network effect. The Internet itself is an example of that phenomenon, as seen by the rapid upward growth curve of Internet penetration, broadband speeds, and web site creation. ICANNʹs data on the growth of .COM is an example of the network effect, and now it is seen in social-media platforms atop the Internet, such as Facebook and Twitter.

As more sites offer information, services, and opportunities for interconnection to the .ISLAM community as a whole, more members of the community will navigate to those sites. Many of those will provide their own content, and their activity there will spark further growth of second-level .ISLAM domains. At some point, information and service providers currently not offering sites will see the demand for .ISLAM-related content and will migrate their offerings to .ISLAM sites as well, furthering the offerings to the community and further driving community members to .ISLAM sites. The future benefits of interlinking this diverse and global community are incalculable but immense.

gTLD	Full Legal Name	E-mail suffix	Detail
.bbb	Council of Better Business Bureaus, Inc.	cscinfo.com	View

RESPONSE to (c)

I. Overview of the Community-Based Purpose of the Proposed .bbb TLD
BBB’s mission and purpose is to be the leader in advancing marketplace trust. Dot bbb will be used to enhance the pursuit of this mission in the online environment.
Advancing Marketplace Trust Online
Studies over the last 5 years have shown that one of the biggest barriers to the growth of e-commerce and use of the web by individuals to transact personal business online is lack of trust. The proliferation of phishing, pharming, identity theft, counterfeiting, and other malicious and fraudulent behavior online has justifiably left consumers and charitable donors questioning the legitimacy and trustworthiness of companies and charities they interface with through the Internet.
While the Secure Sockets Layer (SSL) certificate system has sought to add a layer of authentication and trust to the online environment, it has lacked the ability to go beyond the mere verification of a company’s or charity’s identity. Through restrictive, community-based eligibility and registration policies described below, the proposed .bbb TLD would provide both verification of identity AND verification of a business or charity’s adherence to rigorous standards and codes in operating their business or charity. This will enable members of the .bbb community to provide a trusted, authenticated space in the online marketplace where consumers and donors can confidently interact and transact business online.
Protecting the BBB brand
In today’s marketplace, the CBBB trust seals are widely recognized as confirmation of BBB accreditation and an indicator of trust for business and charity websites. Unfortunately, due to technical limitations that make it difficult to monitor and enforce the use of the BBB trust seals, these seals are often used in an unauthorized and illegal manner on non-BBB accredited websites to perpetrate fraud and other malicious behavior online. This practice by unauthorized third parties has threatened the reputation of the BBB brand and has resulted in financial and other harm to consumers and charitable donors.
Through restrictive, community-based eligibility and registration policies described below, the proposed .bbb TLD would become the “next generation” form of the BBB trust seals. Since unauthorized third parties (i.e., non-accredited BBB businesses or charities) would be unable to register within the .bbb, the risk of tarnishment, dilution and unauthorized use of the BBB brand would be significantly reduced in the online environment.
II. Intended Registrants of .bbb
Registrants under .bbb will include the CBBB, local BBBs, the BBB WGA, ABs and ACs, as described in 18(b) and 20(a)(I) above.
III. Intended End-Users of .bbb
Due to the unregulated nature of the Internet and the proliferation of fraud and criminal activity on the web, CBBB sees a critical need to extend marketplace trust to the online environment. This will benefit the ultimate end users of .bbb: accredited businesses, accredited charities, consumers and donors.
IV. Related Activities the Applicant Has Carried Out or Intends to Carry Out in Service of this Purpose.

As noted previously in this application, the Applicant, the Council of Better Business Bureaus, coordinates the standards and policies for all BBBs and ensures compliance therewith. CBBB holds the trademarks for the BBB system, which includes the BBB WGA, promotes the BBB brand and protects the trademarks and copyright materials on behalf of the BBB system. CBBB also operates many self-regulatory and dispute resolution programs that serve the mission of promoting trust in the marketplace, which include but are not limited to:
• The BBB AUTO LINE Warranty Dispute Resolution Program which mediates and arbitrates disputes between consumers and leading auto manufacturers
• The National Advertising Division which hears disputes between advertising companies regarding false and misleading advertising claims
• The EU Safe Harbor Privacy Program which mediates complaints brought by EU citizens that their privacy rights have been compromised
• The Online Behavioral Advertising program which sets standards and resolves disputes regarding tracking of consumers information online
• A telecommunications dispute resolution program which mediates and arbitrates complaints regarding wireless service
• Other industry- and business-specific dispute resolution programs
Further, CBBB provides and maintains educational resources and programs for businesses, charities, consumers and donors, as set forth below.
For consumers:
• Business reviews available via our web site and mobile app where consumers can find a trustworthy business or charity.
• Educational information distributed via our web site, mobile app, media alerts, social media, at events and consumer newsletter.
• Scam alerts delivered on the web site, social media, consumer newsletter and via media; scam tracking application on the web site where consumers can report scams.
• Reviews of advertising messages to make sure they are based in fact.

For businesses:
• Education regarding best practices in data security, customer service, etc.
• TrustBrief newsletter with vital information to help them build their businesses
• Coaching on ethical and reliable business practices

Finally, CBBB and its network of BBBs serve as a recognized authority on issues related to marketplace trust. As a result, the CBBB is often looked to by governmental agencies and legislators to provide data, testimony and⁄or other expertise in matters related to accountability standards, emerging threats to consumers and donors in the marketplace, as well as effective strategies to combat malicious behavior by fraudsters online and offline. The BBB system also works closely with national and local media on news stories related to fraudulent business practices, fraudulent charity scams and other marketplace issues.
V. Explanation of How the Purpose is of a Lasting Nature
Over the last 100 years, members of the BBB community have been working together to advance trust in the marketplace through:
• The creation of codes and standards of accountability and conduct for businesses and charities.
• Accreditation of businesses and charities that meet rigorous business standards of conduct and codes of accountability.
• Helping consumers and donors get prompt resolution to issues and complaints involving businesses and charities.
• Educating and alerting consumers, donors, businesses and charities of business best practices, emerging threats and strategies for success.
While there have been many changes to the marketplace over the last 100 years, including the emergence of the Internet, advancing marketplace trust and protecting the integrity of the BBB brand has never been more relevant or needed. Gone are the days when you could look a merchant or charity representative in the eye and make a personal assessment of their credibility and first hand evaluation of the trustworthiness. As business and giving becomes more global in scope and nature, consumers and donors need an objective, third party resource to protect and guide them in the marketplace. CBBB is ready to continue to serve in that capacity and is prepared to evolve and adapt its mission of advancing marketplace trust through the implementation of new strategies, such as the proposed introduction of the .bbb TLD, to mitigate risk for consumers and donors.