18(a) Describe the mission/purpose of your proposed gTLD
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WellPoint is one of America’s leading health plan providers, the largest within the Blue Cross and Blue Shield Association, serving members across 14 states and with more commercial membership than any other US health benefits company. It has more than 33 million members in its affiliated health plans, and a total of more than 69 million individuals are served through its subsidiaries.
WellPoint was formed in 2004 by the merger of WellPoint Health Networks Inc, and Anthem Inc.
With the advent of the Patient Protection and Affordable Care Act (PPACA), WellPoint is operating within the context of significant reforms: to certain aspects of both the private health insurance industry and public health insurance programs, increases in insurance coverage of pre-existing conditions, expanded access to insurance to over 30 million Americans, an increase in projected national medical spending and the lowering of projected Medicare spending.
In August 2011, WellPoint acquired CareMore Health Group, whose headquarters are in Cerritos, California. It is a wholly owned operating division of WellPoint.
CareMore offers Medicare Advantage plans and Special Needs Plans designed for the chronically ill in select California, Nevada and Arizona markets. CareMore is distinguished by its unique service delivery model and Neighborhood Care Centres.
CareMore focuses on improving the health of its 54,000 Medicare members through a variety of means, including, most notably, 26 Neighborhood Care Centres staffed with physicians, nurse practitioners, medical assistants, podiatrists, physical therapists, nutritionists, psychologists and case managers. We are looking to expand CareMoreʹs model both within existing CareMore markets and to our markets across the country.
The .CareMore registry will be a standard, not a community-based, registry. Its purpose will be to:
• Protect WellPoint’s intellectual property and ensure that the integrity of the CareMore brand is enhanced at the highest possible level in the domain name system. We have a portfolio of registered intellectual property rights around the world and securing the term, .CareMore, will enable us to harmonise our current brand protection policies
• Provide a platform for WellPoint to prosper in the post-PPACA healthcare market through the delivery of secure, consolidated digital material for industry professionals and consumers alike
• Ensure WellPoint remains at the forefront of innovation by keeping pace with internet technology developments
The success of the .CareMore registry will be determined by the enhancement in the equity of the CareMore brand and in terms of the security and stability it brings to our communications.
WellPoint believes this application for a new gTLD for the character string CareMore is in the public interest because it will assist all those who wish to connect with us in search of authentic information they can trust to avoid being diverted by 3rd parties who misrepresent us under .com or other TLDs.
Similar gTLD applications: (1)
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