18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail

Founded in 1929 and based in Stockholm, Sweden, Svenska Cellulosa Aktiebolaget SCA is a global hygiene and paper company that develops and produces personal care products, tissue, packaging solutions and forest products.

We operate two global brands: TENA within incontinence care in which segment we are the market leader and TORK within the AFH (Away From Home) hygiene tissue solution product segment. The Group has also some strong local and regional brands such as Zewa, Tempo, Libresse, Libero, Velvet, Saba and Libra.

We have sales in more than 100 countries, the five largest markets being Germany 14% of Group sales (SEK 15,066m), Great Britain 9% (SEK 9,455m), US 8% (SEK 9,018m), France 7% (SEK 8,446m), and Sweden 7% (SEK 8,001m). About 75% of net sales is derived from our European operations.

In 2010, net sales amounted to some SEK 107 billion (EUR 11.3 billion) and we had about 45,000 employees. In 2011, sales increased in all business areas, and net sales for 2011, excluding exchange rate effects and divestments, rose 4%. Growth in the hygiene operations remained good in emerging markets, where Personal Care and Tissue grew sales by 13% and 10%, respectively. In 2011, to take advantage of growth opportunities in the hygiene operations and strengthen our positions in emerging markets, we carried out acquisitions and investments in Brazil, Turkey and Russia, among other places.

Svenska Cellulosa Aktiebolaget SCA was introduced on the Stockholm Stock Exchange in 1950. Svenska Cellulosa Aktiebolaget SCA shares are listed and traded on the Nasdaq OMX Stockholm Exchange and also traded as American Depositary Receipts (ADR level 1) in the US via Deutsche Bank.

We aim to be recognized as the leading provider of value for customers, shareholders and employees in our field and our mission is to provide essential products that improve the quality of everyday life. We believe our products make life considerably easier for consumers and customers in a modern society.

The .SCA registry will be a standard, not a community-based, registry with the following purpose:

• To protect Svenska Cellulosa Aktiebolaget SCAʹs intellectual property and to ensure that the integrity of our brand is enhanced at the highest possible level in the domain name system. We have a portfolio of registered intellectual property rights around the world and securing the term, .SCA, will enable us to harmonise our current brand protection policies
• To provide a platform for the delivery of secure digital material for our employees ,industry professionals partners and consumers alike
• To ensure Svenska Cellulosa Aktiebolaget SCA remains at the forefront of innovation by keeping pace with internet technology developments

The success of the .SCA registry will be determined by the enhancement in the equity of the Svenska Cellulosa Aktiebolaget SCA brand and in terms of the security and stability it brings to our communications.

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