18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.cbnThe Christian Broadcasting Network, Inc.cbn.orgView

Who we are:
The Christian Broadcasting Network, Inc. (CBN) is a faith-based media content producer⁄distributor and humanitarian aid and relief organization. CBN is a multifaceted nonprofit organization that provides programming by cable, broadcast and satellite to approximately 200 countries, with a 24-hour telephone prayer line. CBN operates internationally with a presence in 21 African countries, eight Asian countries and four offices in Europe. Chief among CBNʹs broadcasting components is The 700 Club, a daily television program featuring Pat Robertson, Terry Meeuswen, Gordon Robertson, Kristi Watts and news anchor Lee Webb. On the air continuously since 1966, The 700 Club is one of the longest-running programs in broadcast history. CBN programs have aired in approximately 108 languages in 218 different countries and territories, from Mandarin to Spanish and from Turkish to Welsh. CBN International also distributes videos and literature and provides follow-up through international ministries around the world. In 1995, CBN launched CBN WorldReach with a mission of providing Christian programming to targeted international audiences. For instance, Middle East Television (METV), was a television station in Southern Lebanon, broadcasts news, sports, family entertainment, and religious programming by satellite to a potential audience of 200 million people in 15 nations including Israel, Jordan, Lebanon, Syria, Egypt and Cyprus.

Last year alone, CBN partners provided:
- More than 80 million pounds of food and relief to Americaʹs poor
- Medical treatment to more than 783,000 people around the world
- Wells and cisterns for more than 470,000 thirsty people
- Help and supplies to victims of 45 disasters here in America and worldwide
- Broadcasts of the Gospel in 136 countries and 42 languages
- Food, shelter, educational opportunities, medical help, job training, and Christian discipleship to children at risk in 35 countries through Orphan’s Promise
- Prayer—The CBN Prayer Center talked with 3.5 million callers

Our Current Online Presence:
CBN manages a portfolio of 781 domains in various TLDs today. CBN.com, our current online destination, offers multiple resources to help people grow in their walk with God, including: streaming video teaching from Pat and Gordon Robertson; in-depth discipleship courses; Online Bible; CBN Radio; Bible teachings; my.CBN.com, a social network; and free downloads of videos, widgets, and articles. Our portfolio of domains faces the same challenges every brand does with a .com TLD: (1) protecting intellectual property, and (2) providing a single authoritative and trustworthy destination for our users.

The Mission of .cbn for CBN:
The mission of our .cbn gTLD application is to serve as the direct representation of CBN in the Internet namespace. By reducing the confusion of .com and various domain names under other TLDs, we believe that we will create the authoritative destination for all things online related to our brand, CBN. This also will enable new business models for CBN and likely reduce our costs to reach our audiences around the world.

For internet users and our partners, the .cbn gTLD will provide clarity and increased trust between our not-for-profit charitable organization and the audiences we serve globally online. For instance, the .cbn gTLD should also result in more effective and accurate online campaigns, which we believe will enhance use of the internet and further improve customer satisfaction online. By reducing the costs of reaching our audiences globally and providing more short and simple domains for localized content, CBN anticipates a major benefit should be a cost reduction (reduced marketing costs) such that a higher percentage of our contributions can directly be used to fund relief efforts and services for the poor globally.

Similar gTLD applications: (0)

gTLDFull Legal NameE-mail suffixzDetail