18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

The mission of the .商标 gTLD (“商标” in simplified Chinese is the equivalent to the English term “Trademark”) Registry is to provide leading gTLD registry services to global trademark holders seeking to provide accurate and specific trademark related information to the Greater China and global Chinese speaking markets.

The purpose of our application is to, upon approval, execute on our goal to reduce intellectual property rights related issues, specifically related to trademarks, and subsequently improve global cooperation.

As a result of increasing global trade and global economic interdependence, country-to-country intellectual property rights infringement related issues as well as lawsuits are rising. This is especially true with regards to “China-to-Other Country” and “Other Country-to-China” intellectual property rights related cases. However, Chinese businesses and the Chinese government have been focusing more and more energy and attention towards addressing and resolving these concerns. Both of these points can be clearly demonstrated by looking at solid data provided by highlights listed in an article published on 4⁄22⁄2012 by the China Intellectual Property News in 2011 titled: Ten Years of Chinese Trademarks:

•The total amount of trademark applications in China reaches 8,213,000.
•The total amount of trademark registrations in China reaches 5,545,000.
•The amount of trademark applications for registration is over 1,000,000 in 2010.
•The amount of well-known trademarks recognized by Chinese Administrative Authorities is over 2000.
•The amount of geographical indications is over 1100.
•The total amount of Customs Recordation for trademarks reaches 8853. The amount of the infringing products detained by China Customs reaches 108,000,000 in 2010.
•The amount of Administrative Lawsuits for trademarks accepted by Chinese Courts reaches 2026 in 2010.
•China concentrates on the special actions against the IPR infringements, manufactures and sales of counterfeit goods from October 2010 to March 2011. By January 7, 2011, the amount of the infringement and counterfeit cases handled by Administrations for Industry and Commerce reaches 16,036. Within them, there are 2439 cases regarding trademarks owned by foreign parties.

It is often very clear that intellectual property conflicts commonly arise out of not knowing what actual intellectual property rights others have, and that many conflicts are non-voluntary and non-malicious in nature especially with regards to trademarks since trademark registration regulations differ from country to country. Furthermore, currently, an open global trademark platform for checking trademarks and related information does not exist therefore resulting in continued conflicts.

The Applicant’s company has been involved in the trademark registration business in China for many years and is one of China’s largest trademark registration companies. It is a member of various International and Chinese intellectual property and trademark associations including:

International Trademark Association (INTA)

China Trademark Association

China Chapter (AIPPI) The International Association for the Protection of Intellectual Property

Beijing Chapter of the China E-Commerce Association Internet Intellectual Property Advancement Center

Guangzhou Chapter of the China E-Commerce Association Internet Intellectual Property Advancement Center

The applicant has also been one of the most recognized and successful ICANN and CNNIC accredited registrars in China for almost 10 years.

Pointing to our many years of experience, expertise and successes in intellectual property rights and domain name businesses, we are confident that upon being awarded approval to operate the .商标 gTLD registry, we can continue to leverage on the power of the Internet to enable trademark holders to quickly, efficiently and easily disseminate their trademark related information , reduce country-to-country and enterprise-to-enterprise intellectual property conflicts, as well as lawsuits arising from not understanding specific details about a trademark. Using the Internet, specifically domain names, allows Chinese speaking users (especially those in fast growing economies with a less developed history in intellectual property rights protection) as well as businesses, to conveniently search for and understand a trademark holder’s relevant information. This method not only increases a trademark holder’s ability to operate under and promote their trademark, but also significantly decreases trademark related conflicts between Chinese speaking individual or businesses, while also decreasing intellectual property rights conflicts overall, thereby protecting trademark holder’s rights.
The Applicant has always been a strong proponent of the power and efficacy of Internet addressing functions, namely domain names, and their ability to solve real world problems such as the intellectual property rights conflicts mentioned above. We are confident that their value doesn’t end there and believe that we should continue to develop new ways to derive value from them that contribute to the betterment of human kind.

About the Applicant: HU YI GLOBAL INFORMATION RESOURCES (HOLDING) COMPANY.HONGKONG LIMITED (Hu Yi Global)

Hu Yi Global, founded in 2001, has over 100,000 customers and is one of Hong Kong’s largest Internet Addressing and Intellectual Property Protection service providers.

Hu Yi Global provides Internet Addressing and Intellectual Property Protection services to businesses worldwide and aims to develop the best, most innovative, high productivity and convenient platform over a highly efficiency network together with an intellectual property rights protection automation system.

Hu Yi Global’s sister company, Guangdong Hu Yi Science Co. Ltd.(Guangdong Hu Yi) located in Guangzhou, China, also founded and majority owned by Mr. Xiongwei Huang, is a provider of Internet Addressing and Intellectual Property Protection services. Guangdong Hu Yi currently has over 30 subsidiaries around mainland China and over 2,000 employees including 1,800 sales persons. It is one of China’s largest Internet Addressing and Intellectual Property Protection services providers with close to 500,000 customers. Guangdong Hu Yi is CNNIC accredited for .CN domain registrations, and Chinese Domain Names. It is also accredited by KNET for Internet Keywords and Wireless Keywords. It’s primary service and product offerings include: Internet addressing resources such as domain names, Internet Keywords, Wireless Keywords, Intellectual Property Protection services such as trademark and copyright registration, and patent registration and protection. Guangdong Bangxin International Intellectual Property Co. Ltd., another subsidiary of Guangdong Hu Yi, is a specialized Intellectual Property Rights related service platform and is a member of the China Chapter of The International Association for the Protection of Intellectual Property (AIPPI), the International Trademark Association (INTA), the China Trademark Association and other industry organizations.

Similar gTLD applications: (225)