18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.FLICKRYahoo! Domain Services Inc.valideus.comView

Describe the Mission and Purpose of your gTLD.

Flickr has a well-deserved reputation as the best online photo management and sharing application in the world. Flickr makes it easy for internet users to store, sort, search and share their photos online. The Flickr service features unlimited storage, a simple upload interface and advertising-free browsing and sharing. Flickr can be accessed from a wide variety of internet enabled devices and there is a very popular app for mobile.

In June 2011, Flickr had a total of 51 million registered members and 80 million unique visitors. In August 2011 Flickr was hosting more than 6 billion images.

Flickr was acquired by Yahoo! in 2005 and is now one of the most important businesses in Yahoo’s Communications and Communities division.

Yahoo! Inc. is a premier digital media company which delivers personalised digital content and experiences across devices and around the globe to vast audiences.

Yahoo! Inc was developed in 1994 by founders, David Filo and Jerry Yang and incorporated in 1995. We are a Delaware corporation with headquarters in Sunnyvale, California, and employ over 10,000 staff who are based in offices in more than 25 countries, regions and territories. Yahoo! has been a publicly traded company since 2006 and in the 2010⁄2011 year had revenues of $6.3 billion.

Flickr, like Yahoo!’s most important products, is marketed in more than 25 languages across 50 countries, regions and territories.

Yahoo! Domain Services (YDS), a subsidiary of Yahoo! Inc. will manage Yahoo! Inc.’s gTLD domain name matters, including the .flickr TLD. YDS’s goal is to assist Yahoo! Inc. with building and operating a cutting-edge domain name registry and creating a unique space where customers and internet users can learn about .flickr products and services in a targeted manner. YDS is applying for .flickr which it will manage for Yahoo! Inc.
The .flickr registry will be a standard registry, not community-based. Its purpose will be to:

Ensure Flickr remains at the forefront of innovation by keeping pace with internet technology developments in line with other leading digital media companies;
Protect Yahoo’s intellectual property and ensure that the integrity of the Flickr brand is maintained at the highest possible level in the domain name system; and
Provide a platform for the secure expansion of the Flickr service.

In this answer, the terms “We” and “Our” may refer to either Yahoo! Inc or Yahoo Domain Services.

Similar gTLD applications: (1)

gTLDFull Legal NameE-mail suffixzDetail
.YAHOOYahoo! Domain Services Inc.valideus.com-0.47Compare