18(a) Describe the mission/purpose of your proposed gTLD

Prototypical answer:

gTLDFull Legal NameE-mail suffixDetail
.JPMORGANJPMorgan Chase & Co.markmonitor.comView

The Applicant is a leading global financial services firm operating in more than 60 countries. It is one of the oldest financial institutions in the United States. With a history dating back over 200 years, the Applicant is a leader in investment banking, financial services for consumers, small business and commercial banking, financial transaction processing, asset management, and private equity.

Over its history, the Applicant has invested significant resources to develop and protect its JPMORGAN brand and achieve brand recognition. For example, the Applicant holds more than 80 trademark registrations in over 60 jurisdictions around the world for the mark JPMORGAN. The Applicant also holds many trademark registrations for services that are offered by Applicant under the JPMORGAN brand, including JPMorgan Access, JPMorgan Treasury Online, and JPMorgan E-Tax. Additionally, the Applicant holds various domain names that include the mark JPMORGAN or some variation thereof, including jpmorgan.com and jpmorganchase.com. The Applicant actively uses many of these domain names such as jpmorgan.com to provide services and information to its clients. The Applicant has registered domains for many of its trademarks and also has registered domains separate from its trademarks. Indeed, the Applicant has made significant investments to develop and protect its brand and achieve brand recognition. In late 2011
and in the first quarter of 2012, the Applicant promoted the JPMorgan brand through television, print and digital media.

Against this background, the mission and purpose of the applied-for gTLD are manifold:

i. securing and protecting the Applicant’s brand as a gTLD;

ii. reflecting and operating the Applicant’s brand at the top level of the DNS’ hierarchy;

iii. providing stakeholders of the Applicant (e.g., millions of consumers; small businesses; corporate, institutional and government clients; more than 240,000 employees; wholly-owned direct and indirect subsidiaries; business groups) with a recognizable and trusted identifier on the Internet; and

iv. providing such stakeholders with a secure and safe Internet environment, mainly or even fully under the control of the Applicant, which increases brand awareness and stakeholder trust, both of which are important within the financial services industry.

Similar gTLD applications: (2)

gTLDFull Legal NameE-mail suffixzDetail
.JPMORGANCHASEJPMorgan Chase & Co.markmonitor.com-1.91Compare
.CHASEJPMorgan Chase & Co.markmonitor.com-1.62Compare