18(a) Describe the mission/purpose of your proposed gTLD
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|.NETAPORTER||Richemont DNS Inc.||valideus.com||View|
Describe the Mission and Purpose of your gTLD
The content of this Answer to Question 18 set forth below, which describes the plans for Richemont DNS’s registry on behalf of group company NET-A-PORTER.COM, constitutes the “purpose” of the registry as that term is used in paragraph 1.b. of Specification 9 of the Draft New gTLD Registry Agreement found in Module 5 of the Applicant Guidebook dated January 11, 2012 (“the Purpose”). Richemont DNS will publish its Charter and its policies, guidelines, and other supporting documentation related to the implementation of the registry consistent with the Purpose, all prior to launch. All second level domain names registered by Richemont DNS on behalf of itself or an affiliate will be registered through an ICANN-accredited registrar and will be consistent with the Purpose. All registrants of second level domain names will be affiliates of Richemont DNS and⁄or NET-A-PORTER GROUP LIMITED or will be parties operating under a written trademark license specifically allowing the registration of a second level domain name within this registry (the “Required License”).
THE NET-A-PORTER GROUP LIMITED consists of NET-A-PORTER.COM, the world’s premier online luxury fashion retailer for women, THEOUTNET.COM, the most fashionable fashion outlet, and NET-A-PORTER.COM, the first global online menswear destination.
THE NET-A-PORTER GROUP LIMITED’s ultimate parent company is Compagnie Financière Richemont S.A. (“CFR”), a Swiss luxury goods holding company, which was created in 1988. The group of companies whose ultimate parent company is CFR is referred to herein collectively as “Richemont”. This application is being made by Richemont DNS on behalf of THE NET-A-PORTER GROUP LIMITED. Richemont DNS currently manages domain name matters for all CFR group companies.
NET-A-PORTER.COM is the worldʹs premier online luxury fashion retailer and was founded by Natalie Massenet with headquarters in London, UK. Since launching in June 2000, NET-A-PORTER.COM has established itself as a luxury brand, successfully blending content and commerce. With an acclaimed editorial format, leading designers, iconic packaging and unrivalled service and customer care, NET-A-PORTER.COM enables visitors to shop over 400 designer collections 365 days a year and delivers to 170 countries with same day delivery in London and Manhattan. Within 12 months NET-A-PORTER.COM will be able to offer same day delivery in Hong Kong.
The award-winning website, presented in the style of a glossy fashion magazine, offers the international style-savvy customer exactly what she wants: unprecedented access to the hottest looks of the season from the world’s cutting edge labels via worldwide express delivery.
NET-A-PORTER.COM continues to produce ground-breaking collaborations with some of the world’s leading designers such as Roland Mouret, Stella McCartney and Alexander McQueen. Recent highlights include a strategic partnership with Karl Lagerfeld to launch his new modern and accessible line KARL. NET-A-PORTER.COM developed a bespoke multi-platform campaign including a KARL microsite, a custom-made KARL app, unique editorial content and a series of innovative videos culminating in a syndicated global launch with a glass cube installation and augmented reality Window Shop in Paris and Window Shops in New York, London, Berlin and Sydney.
NET-A-PORTER.COM continuously seeks innovative ways to improve the user experience through new technology. The NET-A-PORTER.COM app is a unique fashion shopping application for the iPhone and Android devices. The magazine app created especially for the iPad allows customers to shop and enjoy a fully immersive editorial experience. The NET-A-PORTER.COM mobile website provides access to NET-A-PORTER.COM from any cell phone. NET-A-PORTER.COM TV enables visitors to view exclusive content and shop from their favourite designers, through four channels offering an engaging and truly interactive experience. NET-A-PORTER.COM engages in a highly active dialogue with its customers through Facebook, YouTube, Twitter and the NET-A-PORTER.COM social hub: Fashion Fix. Additionally, NET-A-PORTER.COM disseminates content to the social communities on Pinterest, Tumblr and has a strong following on Instagram.
THE NET-A-PORTER GROUP LIMITED launched THEOUTNET.COM, the most fashionable fashion outlet, in April 2009. Monthly, the two sites speak to more than 5 million unique users.
In February 2011, the company launched MRPORTER.COM, the first global online menswear destination, combining editorial content and the best in international menswear.
Sales at THE NET-A-PORTER GROUP LIMITED amounted to £238 million for year ended March 2011. The business generated a positive cash flow and performed above plan.
The .Netaporter registry will be a standard, i.e. not a community-based, registry. Its main purpose will be:
• To protect THE NET-A-PORTER GROUP’s consumer base from confusion through the safeguarding of intellectual property and ensure that the integrity of its brand is enhanced at the highest possible level in the domain name system. THE NET-A-PORTER GROUP has a portfolio of registered intellectual property rights around the world and securing the term .Netaporter will enable THE NET-A-PORTER GROUP and Richemont DNS to harmonise current brand protection policies and to mitigate counterfeiting, a scourge of the luxury goods industry, for government and consumers alike;
• To provide a platform for the delivery of secure, consolidated digital material for both industry professionals and consumers in line with Richemont DNS’s goals;
• To ensure NET-A-PORTER.COM remains at the forefront of innovation by keeping pace with internet technology developments; and
• To provide a single, trusted source of information for the press and governments regarding NET-A-PORTER.COM.
The success of the .Netaporter registry will be determined by the enhancement in the equity of the NET-A-PORTER.COM brand and in terms of the security and stability it brings to our communications, not by the number of second level domain names that are registered.
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