18(c) What operating rules will you adopt to eliminate or minimize social costs?
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3 OPERATING RULES TO MINIMIZE SOCIAL COSTS
Verisign follows the standards and procedures in the Applicant Guidebook to ensure the stable, secure,
and successful launch and operation of the DEVANAGARI_TRANSLITERATION_OF_.NET gTLD. The
registration policies described in Section 2.4 ensure that all
DEVANAGARI_TRANSLITERATION_OF_.NET addresses comply with Internet standards, and ensure
ICANN guidelines are put in place to reduce end-user confusion and security-related issues.
Our implementation of Language Tags and the restrictions on script commingling are intended to
minimize the risk of misuse of IDN domain names for activities such as phishing.
3.1 Resolution of Multiple Applications
During the Sunrise phase of the DEVANAGARI_TRANSLITERATION_OF_.NET launch, the registry
accepts only applications with a valid identifier from the Trademark Clearinghouse. If multiple applications
are received for the same domain name, the registry uses a first-come⁄first-served policy to determine the
During the general availability of the domain name, we continue to employ a first-come⁄first-served policy.
Therefore, multiple requests for the same domain name result in a successful registration for the first
request while subsequent requests will return a Not Available status.
3.2 Cost Benefits for Registrants
The introduction of IDN gTLDs, including DEVANAGARI_TRANSLITERATION_OF_.NET, introduces
competition and choice to registrants interested in localizing their online identities to better reach non-
English speaking end users.
3.3 Contractual Commitments Regarding Price Escalation
We provide to registrars at least six months’ written notice of any increase to domain name registration
4 OTHER STEPS TO MINIMIZE NEGATIVE CONSEQUENCES⁄COSTS IMPOSED UPON CONSUMERS
We have implemented extensive abuse prevention and rights protection mechanisms, as outlined in the
response to Question 28, Abuse Prevention and Mitigation, and Question 29, Rights Protection
Similar gTLD applications: (11)
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