18(b) How do you expect that your proposed gTLD will benefit registrants, Internet users, and others?
|gTLD||Full Legal Name||E-mail suffix||Detail|
|.green||United TLD Holdco Ltd.||unitedtld.com||View|
Q18b, Char 5602
i. What is the goal of proposed TLD in terms of specialty, service levels or reputation.
The .green TLD seeks to establish a widely recognized and desirable address. Creating a distinct sense of identity and belonging not achievable with existing TLDs, .green will provide a well-regarded address for the sharing of information, ideas, experiences, entertainment and the sale of relevant goods and services.
The desired reputation of .green is that of an open namespace where everyone is welcomed as engaged participants. As such, we expect that participants will create innovative and specialized products and services that connect with their audience. For example, individuals might create websites that demonstrate their support for certain political ideals. Merchants might market specialized products and services. Groups may organize and promote efforts to reduce pollution in their local city.
As the registry of an open namespace like .green, United TLD believes that the role of the registry is to educate the marketplace about the benefits of the namespace, facilitate the broadest levels of participation, expeditiously operate within the ICANN framework for managing all manners of dispute and provide the highest levels of responsiveness to registrants and registrars. When the registry does these things well, the namespace thrives and consumers benefit from the innovation and trust that follows.
ii. What do you anticipate your proposed TLD will add to the current space in terms of competition, differentiation or innovation?
This new TLD is highly differentiated from existing generic and community-sponsored TLDs in terms of the affinity, context and accessibility that it affords to registrants. As such, it presents a credible and desirable competitor to existing TLDs and ultimately benefits registrants, their audience, and the supporting ecosystem of registrars and value-added service providers that engage this group with new products and services.
The .green TLD will also incorporate the innovative consumer and rights protections measures outlined earlier in this question, further adding value above and beyond the current namespace.
Prospective registrants will encounter an easily understood and openly accessible registration process. Whether they are rights holders protecting their trademarks in the sunrise period or acquirers of domains during the period of general availability, each registrant will encounter a clear, responsive, dependable and consistent approach to the provision of registry services through United TLD’s network of domain name registrars.
Consumers, registrants and rights holders will also experience a safer namespace due to the implementation and enforcement of numerous innovative protection mechanisms.
iv. Provide a complete description of the applicant’s intended registration policies in support of the goals listed above.
United TLD will be inclusive in its registration policies for this broad and generic TLD. We will not limit registrant eligibility for second-level registrations and will provide registration services to all legitimate registrants. However, we may elect to reserve and hold back certain strings from second-level registration at the time we launch the TLD.
We will not tolerate illegal activity in this TLD and will have strict policies and enforcement that provide for takedown or other appropriate forms of remedy. United TLD will adhere to and uphold all ICANN-required registration policies and comply with the requirements of the registration policy portion of the Registry Agreement.
v. Will the TLD impose measures for protecting privacy of confidential information of registrants or users? If so, describe.
As described in our response to Q. 30, United TLD will provide a safe and secure environment for protecting confidential registration and user data.
United TLD will cooperate with government authorities to the extent required to comply with all applicable laws regarding privacy and data protection.
We anticipate permitting the use of proxy and privacy services for registrations in this TLD in a manner consistent with the limitations provided in our response to Qs. 28 and 29 in the technical portion of the application. We believe these proxy and privacy services provide a valuable option to potentially protect registrants from identity theft, spam and other online perils.
vi. Describe whether and in what ways outreach and communications will achieve your projected benefits.
United TLD intends to publicly promote .green in order to educate prospective registrants and registrars about the existence, marketplace value and availability of the TLD.
Awareness will be created through the appropriate mix of media relations, social media outreach, advertising, educational tools and the amplification of key messages by key influencers and distribution partners.
Innovation will be fostered by actively participating in industry level conversations and encouraging ecosystem participants to pursue the development of uniquely valuable goods and services.
Expanded choice will be achieved as the TLD is made available through an active network of registrars and resellers of registrars that are engaged to distribute second-level domains to a broad audience.
Value and trust will be reinforced by the frequent and visible promotion of positive and noteworthy examples of the .green TLD being used in practice by registrants.
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